tag:blogger.com,1999:blog-80627058411849760422024-03-15T00:29:03.610-07:00Vyas Giannetti CreativeVGC is one of India’s more recognized and sought after Design consultancies. We are ranked among the top four Design agencies in India by The Economic Times – Brand Equity and featured in the Brand Trust Report. Our creative reputation for ensuring a high return on investment through intelligent and innovative Design solutions only highlights our belief - ‘Only that Design which is good for your business is good Design’.Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.comBlogger74125tag:blogger.com,1999:blog-8062705841184976042.post-35401526379863860362023-05-19T06:23:00.003-07:002023-05-19T06:23:44.612-07:00<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiislCU1It885FJJkpqcPai4XPDA5ogWSiTsf__UYBlZ5zqNTcVPwmbiNIJcEshCo5duH8aj3iO8xBjleewZhcZg4vcpIkpmmVLq-BxlVHE7hOn1eXWqlBZo1Q01PX94DWClNQn1_AP5afSaTkSGX_Fa2YmrJrDpToA3D6R3z5ilHABmTXPltekmWi8/s1080/final_blog1-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="672" data-original-width="1080" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiislCU1It885FJJkpqcPai4XPDA5ogWSiTsf__UYBlZ5zqNTcVPwmbiNIJcEshCo5duH8aj3iO8xBjleewZhcZg4vcpIkpmmVLq-BxlVHE7hOn1eXWqlBZo1Q01PX94DWClNQn1_AP5afSaTkSGX_Fa2YmrJrDpToA3D6R3z5ilHABmTXPltekmWi8/w612-h380/final_blog1-01.jpg" width="612" /></a></div><p></p><p><span style="font-family: arial;">In the increasingly competitive world of real estate, marketing has become a crucial tool for new agents looking to make a name for themselves and established agents aiming to maintain their foothold in the market. Marketing not only helps agents reach a wider audience of prospective buyers, but it also allows them to tell their unique stories in a way that sets them apart from the competition.</span></p><p></p><p><span style="font-family: arial;">However, marketing trends have shifted dramatically in recent times, particularly in the aftermath of the COVID-19 pandemic. The pandemic has brought about a greater emphasis on health and wellness, leading to an increased demand for products that promote well-being. </span></p><p><span style="font-family: arial;">Sustainability and ethical practices have also become significant factors in consumer decision-making, with buyers opting for brands that prioritise social responsibility. Consumer's inclination towards personalised experiences has led to a rise in personalised marketing efforts. </span></p><p><span style="font-family: arial;">These shifts in marketing trends require constant adaptation by brands to remain relevant in the real estate industry.</span></p><p><span style="font-family: arial;"><br /></span></p><p style="text-align: center;"><b><u><span style="font-family: arial;">HERE ARE THE TOP TRENDS IN REAL ESTATE MARKETING THAT YOU NEED TO KNOW:</span></u></b></p><p style="text-align: center;"><b><u><span style="font-family: arial;"><br /></span></u></b></p><p><b><span style="font-family: arial;">1. Selling a wholesome lifestyle</span></b></p><p><b></b></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQcp9GTaBP6QhONdCQB_4K3H4RSdzt6Kfgl67XOKEFTo9vb3bCnV7aRPFPlivOhL3Flov-Gk7K_7qW5JO1SFVe8dKgLIq5GB0hqqOgaUQY2dIU2UASrGgw_ORKmO_SjpaSX-EnZs2txWbHr2fhXjJsUvq4Bqg74XbwAYfvI1SnIkEpqm_3eZh0nWmg/s505/final_blog1-02.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="296" data-original-width="505" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQcp9GTaBP6QhONdCQB_4K3H4RSdzt6Kfgl67XOKEFTo9vb3bCnV7aRPFPlivOhL3Flov-Gk7K_7qW5JO1SFVe8dKgLIq5GB0hqqOgaUQY2dIU2UASrGgw_ORKmO_SjpaSX-EnZs2txWbHr2fhXjJsUvq4Bqg74XbwAYfvI1SnIkEpqm_3eZh0nWmg/s320/final_blog1-02.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: left;"><span style="font-family: arial;"><br /></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: arial;">Gated communities offer an exclusive lifestyle with all amenities within a self-contained environment, not just security and convenience. With features like fitness centers, sports facilities, and entertainment options, residents can enjoy a complete and luxurious living experience.</span></div><p></p><p><span style="font-family: arial;">These exclusive communities have become a symbol of status and luxury, marketed as a haven of exclusivity, where residents can escape the hustle and bustle of city life and enjoy a luxurious and relaxed environment. It's no wonder that gated communities have become increasingly popular, with more and more buyers looking for a complete lifestyle that offers everything they need in one place.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>2. Virtual Tour of Properties</b></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkjOEKGS-86iVFZEJgLZlJ-JnnDYmRUbE3yBtWbVHqbiuECRKkb-yJ1cg-SuuwIeXr1tFBal7xOQnVMOc5HwI8FOg72mAsyeTgfkhJNWl9GxUdSu3Opb4kv0ygBW4trYGIsB0YOiqZXHmWX1hIpf95NCmj1TzoNhfmELYSEn7mn2xr9J9AAngYl3sd/s539/final_blog1-03.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="317" data-original-width="539" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkjOEKGS-86iVFZEJgLZlJ-JnnDYmRUbE3yBtWbVHqbiuECRKkb-yJ1cg-SuuwIeXr1tFBal7xOQnVMOc5HwI8FOg72mAsyeTgfkhJNWl9GxUdSu3Opb4kv0ygBW4trYGIsB0YOiqZXHmWX1hIpf95NCmj1TzoNhfmELYSEn7mn2xr9J9AAngYl3sd/s320/final_blog1-03.jpg" width="320" /></a></div><br /><p><br /></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;">Virtual tours have rapidly increased since the COVID-19 pandemic, with many potential buyers wanting to view properties online before visiting in person. These tours help consumers gauge their interest and get a sense of high-end residential or commercial properties, including stores, eateries, and corporate settings. Many real estate developers now offer 3D walkthroughs, which have proven to be a profitable option in the industry.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>3. Long-term Influencer-Brand Relationships</b></span></p><p><span style="font-family: arial;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhenqnDrXgEU_BZVmUqgL7FM04j60e0Fd1APFdp82aW3V-zC0HBvgsnVIwx8KZm02bGmnS415gSbPSAyQUhYtRaCmbqQn4NepFnCl02Q9HjugY8ZT0a73w8Jrbm8mHXjuXW9TfP2L05yrosnHZNzApYRHaXRrrUv448bYFXFJpMH3wMwcpFle8dR5IU/s540/final_blog1-04.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="361" data-original-width="540" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhenqnDrXgEU_BZVmUqgL7FM04j60e0Fd1APFdp82aW3V-zC0HBvgsnVIwx8KZm02bGmnS415gSbPSAyQUhYtRaCmbqQn4NepFnCl02Q9HjugY8ZT0a73w8Jrbm8mHXjuXW9TfP2L05yrosnHZNzApYRHaXRrrUv448bYFXFJpMH3wMwcpFle8dR5IU/s320/final_blog1-04.jpg" width="320" /></a></span></div><span style="font-family: arial;"><br /><b><br /></b></span><p></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;">One of the top marketing strategies is word-of-mouth marketing. Influencer marketing can be a powerful tool in real estate, as social media influencers can help increase brand awareness and attract new clients. </span></p><p><span style="font-family: arial;">By partnering with the right influencer, real estate agents can tap into their audience and leverage their credibility and influence to reach a wider audience.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>4. Live streaming and hosting webinars</b></span></p><p><span style="font-family: arial;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixB7yCIBqJHQDC9nAEFIOviUzxxL00HxlVh0sNkcfv3iV4hFQ_6abuZF3QLjtLOSf9DS5kvJij9idtlnoqgIioD9qiHHwEa8B6eyvsnwmkJAikSiXQTyHsGxRGz6S2ZcMnV0qrMF3iqXHJsNsoFGiCPN72PmZJIpYyvJVJ3pbUbr33Djj7kKumxD8y/s540/final_blog1-05.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="295" data-original-width="540" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixB7yCIBqJHQDC9nAEFIOviUzxxL00HxlVh0sNkcfv3iV4hFQ_6abuZF3QLjtLOSf9DS5kvJij9idtlnoqgIioD9qiHHwEa8B6eyvsnwmkJAikSiXQTyHsGxRGz6S2ZcMnV0qrMF3iqXHJsNsoFGiCPN72PmZJIpYyvJVJ3pbUbr33Djj7kKumxD8y/s320/final_blog1-05.jpg" width="320" /></a></span></div><span style="font-family: arial;"><br /><b><br /></b></span><p></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;">Host a webinar or live stream to engage potential clients with valuable insights about the world of real estate. Co-host with a local business or another agent, or go solo to share tips and answer questions. Use contact details to follow up with attendees and build relationships. </span></p><p><span style="font-family: arial;">Live streaming enables face-to-face engagement through the internet, allowing interaction with your audience directly and establishing yourself as an expert while building your brand.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>5. Engaging Site Barricades</b></span></p><p><span style="font-family: arial;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi13VY5TbF_RhrXRez9Fv2rNnvJB_uxwtXEQSFvhM2qq4SNdk8m19UtwBIpBQS6lHgI5w_7DM8ByD7NevFZzPHxSnImPC11LjwutRMXJQCBtAmZhyIheDnCJxv32ZLUYxE0gFZUbP1wcM1PMJB74KRDwZakrGK4EuUM2rHJHUUUqQQNRrDHofAOiH_o/s536/final_blog1-06.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="362" data-original-width="536" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi13VY5TbF_RhrXRez9Fv2rNnvJB_uxwtXEQSFvhM2qq4SNdk8m19UtwBIpBQS6lHgI5w_7DM8ByD7NevFZzPHxSnImPC11LjwutRMXJQCBtAmZhyIheDnCJxv32ZLUYxE0gFZUbP1wcM1PMJB74KRDwZakrGK4EuUM2rHJHUUUqQQNRrDHofAOiH_o/s320/final_blog1-06.jpg" width="320" /></a></span></div><span style="font-family: arial;"><br /><b><br /></b></span><p></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><br /></p><p><br /></p><p><br /></p><p><span style="font-family: arial;">In recent years, real estate marketers have been using site barricades as a canvas to showcase their projects and engage potential customers. Site barricades are an effective way to create buzz around the project and help build anticipation. By featuring visuals such as project renders, lifestyle images, and key project features, site barricades serve as an effective marketing tool to capture the attention of passers-by and create a lasting impression.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>6. Projection Mapping On-site</b></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1ElBjEdL_wY6vn_AH4lKS_PuJql0XVDbUtbl8L7ptQV4IR_702jfLhYbSQOdoGzInYf9rvcOGeH3GwrjTZ3Q_NdICdOoH14Q5h1r_DOjSFZFvykT0ZAaFRZ3uoFotEBo1n3Pcl616hCb1g_oyFJGRjtnT1-wwPWmYgbs0sNkQK-lvJuZYI1y--A_H/s539/final_blog1-07.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="307" data-original-width="539" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1ElBjEdL_wY6vn_AH4lKS_PuJql0XVDbUtbl8L7ptQV4IR_702jfLhYbSQOdoGzInYf9rvcOGeH3GwrjTZ3Q_NdICdOoH14Q5h1r_DOjSFZFvykT0ZAaFRZ3uoFotEBo1n3Pcl616hCb1g_oyFJGRjtnT1-wwPWmYgbs0sNkQK-lvJuZYI1y--A_H/s320/final_blog1-07.jpg" width="320" /></a></div><br /><span style="font-family: arial;"><br /></span><p></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;">This is a relatively new marketing trend in the real estate industry that involves using technology to project images, videos, and other graphics onto buildings and structures. The use of projection mapping is becoming increasingly popular as it offers a unique and engaging way to showcase a project. </span></p><p><span style="font-family: arial;">Real estate developers can use projection mapping to bring the project to life, highlight key features and amenities, and create a memorable and immersive experience for potential buyers.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>7. Drone Shows</b></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-ZIkya7bM_w3uLqkESZQbpu1KedKx98qa3GVifE2BQXFEvOk2wbxuJEzi2rqzX7xfQFI1dlbcXbBb-QJfZUxxmEzbg_R4uxRb8Tplso2qs3uHpuBAx9OyK_nhJ0RyeP9g5t2ryL6rVNQoT4YiMpxnMq-YiE6ZKPfmbeGiRRjTx_LGxCnvMXFQ1DQJ/s539/final_blog1-08.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="539" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-ZIkya7bM_w3uLqkESZQbpu1KedKx98qa3GVifE2BQXFEvOk2wbxuJEzi2rqzX7xfQFI1dlbcXbBb-QJfZUxxmEzbg_R4uxRb8Tplso2qs3uHpuBAx9OyK_nhJ0RyeP9g5t2ryL6rVNQoT4YiMpxnMq-YiE6ZKPfmbeGiRRjTx_LGxCnvMXFQ1DQJ/s320/final_blog1-08.jpg" width="320" /></a></div><br /><span style="font-family: arial;"><br /></span><p></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: "Playfair Display";"><br /></span></p><p><span style="font-family: arial;">Drone shows are becoming increasingly popular in the real estate industry as a way to showcase a property in a unique and engaging way. Drones can capture high-quality aerial footage of a property and create a visually stunning showcase of the project. By using drones, real estate marketers can create an unforgettable experience for potential buyers and showcase the property's unique features and location.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>8. Experience Centre</b></span></p><p><span style="font-family: arial;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqaRMFuDMI3gXIXsr8OZr0AOaRs-MK4XR_QxQB8EaBxKqVVUut8Ox_X0tQJBEEjFdvWEn38wtzrxSMluABI-BM3iVO_Qp9pSOR1uIUpqA8HSrQML-x2tXrXT9FOLY6n7EPibUQ9gtKMFWAQSD7DmbOavyYfs4lE0cNVL_OyQOvYsr3h3ymbIQtB6La/s504/final_blog1-09.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="334" data-original-width="504" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqaRMFuDMI3gXIXsr8OZr0AOaRs-MK4XR_QxQB8EaBxKqVVUut8Ox_X0tQJBEEjFdvWEn38wtzrxSMluABI-BM3iVO_Qp9pSOR1uIUpqA8HSrQML-x2tXrXT9FOLY6n7EPibUQ9gtKMFWAQSD7DmbOavyYfs4lE0cNVL_OyQOvYsr3h3ymbIQtB6La/s320/final_blog1-09.jpg" width="320" /></a></span></div><span style="font-family: arial;"><br /><b><br /></b></span><p></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><br /></p><p><span style="font-family: arial;">Experience centres are a game-changer in real estate marketing! They provide a unique opportunity for potential buyers to immerse themselves in a project before it is even built. </span></p><p><span style="font-family: arial;">Featuring fully furnished show homes, interactive displays, and even virtual reality experiences, experience centres allow buyers to envision their future residence like never before. It's no wonder this trend is taking off in the real estate industry - this captivating approach helps buyers make informed decisions and creates a truly memorable experience.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>9. AI for better trendspotting</b></span></p><p><span style="font-family: arial;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6AA3Y0-K_Yg7HJw4pBW5e58dk4Bc_YmNqTkz1dfehLzPRcWqeYGJQGBlBkW5UGq-9LIufqlDyqIZ1jYuIQHcMZpME-PA0_I6Lg-7OpmhkllefEgG6KUYhmZAXbAXvXWco4dnYYmo0i7C-ANSyysmRFbMjhf0HKAQ0Ajov52xUn45VLR69FSNNDZxL/s514/final_blog1-10.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="288" data-original-width="514" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6AA3Y0-K_Yg7HJw4pBW5e58dk4Bc_YmNqTkz1dfehLzPRcWqeYGJQGBlBkW5UGq-9LIufqlDyqIZ1jYuIQHcMZpME-PA0_I6Lg-7OpmhkllefEgG6KUYhmZAXbAXvXWco4dnYYmo0i7C-ANSyysmRFbMjhf0HKAQ0Ajov52xUn45VLR69FSNNDZxL/s320/final_blog1-10.jpg" width="320" /></a></span></div><span style="font-family: arial;"><br /><b><br /></b></span><p></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;">Artificial intelligence (AI) is increasingly being used in real estate to help identify trends and patterns that would otherwise be difficult to spot. With access to large amounts of data and the</span></p><p><span style="font-family: arial;">ability to quickly analyse it, AI algorithms can provide valuable insights into market trends, buyer preferences, and other factors that can affect the real estate market. This allows real estate professionals to make better-informed decisions and stay ahead of the competition.</span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><b>10. Multitouch Immersive Experiences</b></span></p><p><span style="font-family: arial;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Jc3sTaNktHexaaJm4gJ5QufW-itiRPMzaEb4GHdyg8sehIhEpRC2Fc4TLuhH_rQzLfxOpy4hMvBxvS3saCtXsgnZOTHVhGMwdkvhrJyxO-VNbRy3iC4ZscNbAbNsPsvOFnBgaOOy5zH1pi32oPI4rlX7xoIkB8CdixKNtuMyp36cOsw2P4l1IETs/s505/final_blog1-11.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="331" data-original-width="505" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Jc3sTaNktHexaaJm4gJ5QufW-itiRPMzaEb4GHdyg8sehIhEpRC2Fc4TLuhH_rQzLfxOpy4hMvBxvS3saCtXsgnZOTHVhGMwdkvhrJyxO-VNbRy3iC4ZscNbAbNsPsvOFnBgaOOy5zH1pi32oPI4rlX7xoIkB8CdixKNtuMyp36cOsw2P4l1IETs/s320/final_blog1-11.jpg" width="320" /></a></span></div><span style="font-family: arial;"><br /><b><br /></b></span><p></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;"><br /></span></p><p><span style="font-family: arial;">Touch environments create a direct physical immersion into the brand and its offering. Whether it is a sales gallery or for exhibitions, events, reception, and waiting lounges, these environments are bound to create an impact in both multi-user as well as private engagement platforms. Spill-proof, scratch-proof, and designed to work in all kinds of lighting conditions, these can be packaged as kiosks, tables, and wall units.</span></p><p></p><p></p><p><span style="font-family: arial;">These are just a few potential trends that could continue to shape real estate marketing in the coming years. However, it's important to note that the real estate industry is constantly evolving, and new trends could emerge as technology advances and consumer preferences change.</span></p><p><span style="font-family: arial;"><br /></span></p>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-9632991201210137892023-05-17T23:07:00.002-07:002023-05-19T06:25:15.391-07:00Artificial Intelligence, A Vedanta Perspective<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDjibqMEpAXZxREAaXy8DvtW42BTTYeU_cHMVp6yQM-FXEVZ2jEPyT-bxwvzbkswTDCHOLVbkCMGhlmKg88G9wYklpJP0chzyKjJuTmIwohFD5wvyAygKDaNmUOECnZKJpd5d6mTRfrye6AhniNa93iRD-RdVRXiZzfQHOt9-As1y1uCh1kFEk5Ik6/s1080/AI_vedanta_Final%20copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="1080" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDjibqMEpAXZxREAaXy8DvtW42BTTYeU_cHMVp6yQM-FXEVZ2jEPyT-bxwvzbkswTDCHOLVbkCMGhlmKg88G9wYklpJP0chzyKjJuTmIwohFD5wvyAygKDaNmUOECnZKJpd5d6mTRfrye6AhniNa93iRD-RdVRXiZzfQHOt9-As1y1uCh1kFEk5Ik6/w644-h358/AI_vedanta_Final%20copy.jpg" width="644" /></a></div><p></p><p><span style="font-family: arial;"><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">YOU THINK THEREFORE YOU ARE?</span><span class="white-space-pre" style="background-color: white; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(0, 0, 0, 0.9); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); white-space: pre !important;"> </span></span></p><p><span style="background-color: white; color: rgba(0, 0, 0, 0.9);"><span style="font-family: arial;">OR </span></span></p><p><span style="font-family: arial;"><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">YOU ARE THEREFORE YOU THINK?</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">Cogito, ergo sum, or, “I think, therefore I am”, said the French mathematician and philosopher René Descartes.</span><span class="white-space-pre" style="background-color: white; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(0, 0, 0, 0.9); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); white-space: pre !important;"> </span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">But Vedanta, the ancient Indian spiritual thought, has always maintained that “You ARE, therefore, you think”. That it is your consciousness that illumines thought and the mind essentially, belongs to the world of matter - the <i>Panchakosha</i>, or the five layers of your bodily existence ranging from the subtle, which is the <i>manas</i>, or mind and to the gross, which is the physical body. And it firmly tell us that the Soul stands apart from the mind, as a witness and the Illuminor of the world. It also says that the ultimate goal of the soul is to be liberated from its identification with the mind as well as the body.</span><span class="white-space-pre" style="background-color: white; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(0, 0, 0, 0.9); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); white-space: pre !important;"> </span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">Of course, western philosophy, so influenced by those such as Descartes have vigorously opposed this thought. And science has not quite inquired about what someone called “The Hard Problem of Consciousness.”</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">And then comes along AI. Fooling around with AI and specifically ChatGPT, I realized that it is actually doing what your mind is supposed to do. Which is to research, analyse, conclude and articulate a point of view!</span><span class="white-space-pre" style="background-color: white; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(0, 0, 0, 0.9); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); white-space: pre !important;"> </span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">AND, it is entirely created from matter. AI is like a robot brain, made up of physical parts that follow the laws of physics, using purely physical components and algorithms. Yet, it can do many of the things we thought only the human mind could do.</span><span class="white-space-pre" style="background-color: white; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(0, 0, 0, 0.9); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline); white-space: pre !important;"> </span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">The fact that AI systems are made of matter and operate according to physical laws is compelling evidence that the mind is indeed a product of matter.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">So, what does all this mean? Well, for starters, we can study it like any other part of the body, with science and technology leading the way. And as Vedanta philosophy says, the mind is just another part of the physical world, like the air we breathe and the ground we walk on. So, the next time you see an AI robot, give it a high-five and thank it for helping us understand our own minds a little better. And remember, whether you're a human or an AI, we're all made up of the same stuff, and that's a pretty cool connection to ponder.</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">But jokes apart, it sure builds a case for what Adi Shankaracharya says, <i>“mano buddhi ahankara chittani naaham, na cha shrotravjihve na cha ghraana netre, na cha vyoma bhumir na tejo na vaayuhu, chidananda rupah shivo'ham shivo'ham “</i></span><i><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-size: 14px;" /></i><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">I am not the mind, the intellect, the ego or the memory, I am not the five senses, I am not space, not earth, not fire, water or wind, I am the form of consciousness and bliss, I am the eternal Shiva...</span><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><br style="background-color: white; box-sizing: inherit; color: rgba(0, 0, 0, 0.9);" /><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">Oh! And the illustratio</span><span style="background-color: white; color: rgba(0, 0, 0, 0.9);">n is, of course, made using AI!</span><span style="background-color: white; color: rgba(0, 0, 0, 0.9);"> </span></span></p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCBWCf5Te9Lgkp-IwDuSDRJKyVj8HalTRrhwejlRLHpvKQvOLzM__OwdBfaTNnxuyfqjkph325EPp8o3t-n7FHy7tbmqm4LuxIOxm8QTYymyy0TFJCTjPmSW6Mab8aAmW1QqitHJKXyKjmLelrFx8Ie1Hq7af4ZcLSfgT-oRscZVH4w8x8tAWfGDxL/s2481/MicrosoftTeams-image%20(25).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1837" data-original-width="2481" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCBWCf5Te9Lgkp-IwDuSDRJKyVj8HalTRrhwejlRLHpvKQvOLzM__OwdBfaTNnxuyfqjkph325EPp8o3t-n7FHy7tbmqm4LuxIOxm8QTYymyy0TFJCTjPmSW6Mab8aAmW1QqitHJKXyKjmLelrFx8Ie1Hq7af4ZcLSfgT-oRscZVH4w8x8tAWfGDxL/w211-h156/MicrosoftTeams-image%20(25).png" width="211" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: arial; font-size: small; text-align: left;">To dive deeper into our proprietary process, Designomics, visit our website: https://www.vgc.in/</span></div><p><br /></p><p> </p>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-27245024409527227902023-01-16T04:43:00.003-08:002023-01-16T04:43:48.382-08:00<p><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><b>SOME END-OF-THE-YEAR GYAAN, GRATITUDE AND GOODBYES TO 2022</b></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Fira Sans, Ubuntu, Oxygen, Oxygen Sans, Cantarell, Droid Sans, Apple Color Emoji, Segoe UI Emoji, Segoe UI Emoji, Segoe UI Symbol, Lucida Grande, Helvetica, Arial, sans-serif;"><span style="font-size: 14px;"><b><br /></b></span></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><b></b></span></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn7lZHzjM1rqQzFbUjAt4n6BxvnQIDbDMzsWbmo1eN_Iy-JnRQR3VC1RZBi-Jr6-iXM9JZkM9O34E9yT5CuluqY262Fm18Ywcs0zoMq49B3dRIk2U6fteQGntBSAZuz6l88wYytUI20npS8i8R9IkCDwrYXyTax1LEMSgYfyvdGWXHZXpEWIJAyEFS/s4500/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4500" data-original-width="4500" height="297" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn7lZHzjM1rqQzFbUjAt4n6BxvnQIDbDMzsWbmo1eN_Iy-JnRQR3VC1RZBi-Jr6-iXM9JZkM9O34E9yT5CuluqY262Fm18Ywcs0zoMq49B3dRIk2U6fteQGntBSAZuz6l88wYytUI20npS8i8R9IkCDwrYXyTax1LEMSgYfyvdGWXHZXpEWIJAyEFS/w297-h297/1.jpg" width="297" /></a></b></div><p></p><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; text-align: justify;">It was one of the rockiest and scariest times in my long career as a branding Designer. However VGC, which I founded 26 years ago has not just survived but am proud to say, emerged a stronger, wiser and smarter version of itself. A shout out to my amazing team that showed so much commitment, resilience and a can-do attitude that sailed us through, clocking in some amazing project wins and launches that made our clients happy and lining up for more. We were just so busy working that even forgot to celebrate our 25th anniversary!</span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"> </div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">So what is VGC’s mojo, that consistently makes us tide over tumultuous times? it’s our approach to raising the IQ of brands using Design as an enabler and a management tool. Design in its purest sense is intelligence at work. You may add layers of craft and technology, contextualise it to environmental, social and corporate aspirations. But at the core, good Design is the truth that is rooted in Intelligence.</div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"> </div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">Designomics, our proprietary process, uses Design intelligence, combining awareness, enquiry, empathy, uninhibited creativity, humility and superlative craftsmanship.</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nQe-LINk0YJL_9iUtJJmsW-dETVWfyzMRa9sAgkR3ydOypQ1aE58iAC7HA2cfKoIRTUSPn1J3WpUia9aSbJmSfgc4BzVBZYKgqC1GhLv2hcwZMaZvtAYniRLD9UVVb0dvwBQ6CzbJW1YGjBGKK4GLq1jLTaEnCDvzf16O3sHCGdL6AQNlcwBSRRu/s1080/2.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nQe-LINk0YJL_9iUtJJmsW-dETVWfyzMRa9sAgkR3ydOypQ1aE58iAC7HA2cfKoIRTUSPn1J3WpUia9aSbJmSfgc4BzVBZYKgqC1GhLv2hcwZMaZvtAYniRLD9UVVb0dvwBQ6CzbJW1YGjBGKK4GLq1jLTaEnCDvzf16O3sHCGdL6AQNlcwBSRRu/w252-h252/2.gif" width="252" /></a></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"> </div></span><b><div style="text-align: justify;"><b><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><br /></span></b></div><div style="text-align: justify;"><b><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;">AWARENESS:</span></b></div></b><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">To be effective Designers, you need to be aware of the shifting trends, politics, culture, arts, science, tech, the planet, and of course, the people. I call it raising your Design Consciousness, without judgement. Only awareness. This then becomes your field of inspiration and helps you take an informed position in your Design project.</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNLpAF6A5A5ULOBJBsG65En1X1I_FXLY7cSZOZwmDZUwbJq_YZCI1Fue_wUgblPYNNqk3jcU0fnxAcvBXort9T2QpHeNKRB3LsHDdr5uoKhycS12FimCOk_H2L_6JD6Vzl-UXD8zyLnzNWYVnXZDi9z0jAb6pXYkH6v7c73qCVjey5Ncm8OyAQ4V9D/s1080/3.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNLpAF6A5A5ULOBJBsG65En1X1I_FXLY7cSZOZwmDZUwbJq_YZCI1Fue_wUgblPYNNqk3jcU0fnxAcvBXort9T2QpHeNKRB3LsHDdr5uoKhycS12FimCOk_H2L_6JD6Vzl-UXD8zyLnzNWYVnXZDi9z0jAb6pXYkH6v7c73qCVjey5Ncm8OyAQ4V9D/w251-h251/3.gif" width="251" /></a></div><div style="text-align: justify;"><br /></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"> </div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"><b>ENQUIRY:</b></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">A research based attitude helps give an unbiased view and the interesting insights that popup can be just amazing.</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT6vGTK2IqMjdtC-uvEerZRaltA_DXQhJ_ca_Jwdo4msP7TdojD_Ktd_OdVaE8JeVWcFQm4QIvsjdcTLd4FLSdqwd66SknGJ6xeYutVWB4Tyk5tnQpOYgagrLukKUbdeKtnKnM0ri0MCzjYtz7npuUzt7PF-piYVogeUyIbVo77IKsOcf_q-0U1N3o/s1080/4.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT6vGTK2IqMjdtC-uvEerZRaltA_DXQhJ_ca_Jwdo4msP7TdojD_Ktd_OdVaE8JeVWcFQm4QIvsjdcTLd4FLSdqwd66SknGJ6xeYutVWB4Tyk5tnQpOYgagrLukKUbdeKtnKnM0ri0MCzjYtz7npuUzt7PF-piYVogeUyIbVo77IKsOcf_q-0U1N3o/w248-h248/4.gif" width="248" /></a></div><br /><div style="text-align: justify;"><br /></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"><b>EMPATHY:</b></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">It is viewing a situation from the vantage point of your TG. Getting inside their heads gives you a deeper understanding of what they want from their lives and the universe.</div><div style="text-align: justify;"><br /></div></span><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_GaBiJTyC21w4Ou77YUQRWv8NRp84CFSSNNf79bzztrxhTInG25UtTHHOwzzyfctc4gaS44BwLOB4_lXKGRDN_juChS6RmGSVTcP5KLY8Sb1S4EAz2iWsv1XY1AHpNBiZc4bxpgoapRWDQrimUEPbolIQmEW4pfcKbmBEK5JpDHQvLBFo9uBKaBQM/s1080/5.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_GaBiJTyC21w4Ou77YUQRWv8NRp84CFSSNNf79bzztrxhTInG25UtTHHOwzzyfctc4gaS44BwLOB4_lXKGRDN_juChS6RmGSVTcP5KLY8Sb1S4EAz2iWsv1XY1AHpNBiZc4bxpgoapRWDQrimUEPbolIQmEW4pfcKbmBEK5JpDHQvLBFo9uBKaBQM/w252-h252/5.gif" width="252" /></a></div><br /><span style="color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><br /></span></div><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"><b>UNINHIBITED CREATIVITY:</b></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">it's time to let lose the magnificent beasts of ideas that prowl around in your head. The fresh ideas that pop out may just be the miracle design solution you need! </div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw-nHxor41Lp5yYpZZFR83tfheAETESxVzHhfo1936q0YdDnesJ2nINQ0ggNIHo_GG3who3pADu1C2vs7CppR3whvoz3-d1MBTXF5mhs8pSo4uW47CVY4V8Y6mfYeyB0jiu_kQWSFkNWmn2zBLjQufc4SCW7jsGEvBh44lWMVDKVp2WpFDkoBMxKn1/s1080/6.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw-nHxor41Lp5yYpZZFR83tfheAETESxVzHhfo1936q0YdDnesJ2nINQ0ggNIHo_GG3who3pADu1C2vs7CppR3whvoz3-d1MBTXF5mhs8pSo4uW47CVY4V8Y6mfYeyB0jiu_kQWSFkNWmn2zBLjQufc4SCW7jsGEvBh44lWMVDKVp2WpFDkoBMxKn1/w248-h248/6.gif" width="248" /></a></div><br /><div style="text-align: justify;"><br /></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"><b>SUPERLATIVE CRAFTSMANSHIP:</b></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">Craftsmanship is a religion you worship daily at the altar in your heads, hearts and Macs. If that slight misalignment, oversight of kerning, or a differentiated colour, doesn’t bother you, then there is no hope for you.</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO_7dJKiObOmd3zvgiWwCzW0Bd9bwZ-vULfd8EzbrOD0ADG0dgh96pZwjrOJaYN6RsdjxkbWuHA5pjMycBpBgC_MvKrOcr8wFQIx47OPJVerSYrh5bD4_nVN5HPIgK0FINx3sAs92fXMo8qynlB_K_OjU9b5FzrbNhe8kZlpKO1OVdWC5BoOihJXTs/s1080/7.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO_7dJKiObOmd3zvgiWwCzW0Bd9bwZ-vULfd8EzbrOD0ADG0dgh96pZwjrOJaYN6RsdjxkbWuHA5pjMycBpBgC_MvKrOcr8wFQIx47OPJVerSYrh5bD4_nVN5HPIgK0FINx3sAs92fXMo8qynlB_K_OjU9b5FzrbNhe8kZlpKO1OVdWC5BoOihJXTs/w246-h246/7.gif" width="246" /></a></div><div style="text-align: justify;"><br /></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"> </div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;">Staying true to our Designomics DNA to raise Brand IQs helped not just to sail past Covid, but also to stay on top of our game for 26 years!</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEc3oheaRneec7YcBcAtaxQ8QVyQ6iKSsKa4yPoHI4Nib5boWlkf7jtNREcQbmLCxgvLMrtvQUmbeJnfLG9T3cO7qlwCxr9uIPsvTuMQbuIzxo-iTyAytQSGxZtQnDYxWKU4vR9-wTDfNymq8YfUvn-flFtQLOBr-AnRXJNAhWyBsFGFSaSpSvEodA/s4501/8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4501" data-original-width="4501" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEc3oheaRneec7YcBcAtaxQ8QVyQ6iKSsKa4yPoHI4Nib5boWlkf7jtNREcQbmLCxgvLMrtvQUmbeJnfLG9T3cO7qlwCxr9uIPsvTuMQbuIzxo-iTyAytQSGxZtQnDYxWKU4vR9-wTDfNymq8YfUvn-flFtQLOBr-AnRXJNAhWyBsFGFSaSpSvEodA/w253-h253/8.jpg" width="253" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVU9kphBw_R_EqVmxIlvIRzRWG2Cx2rCgUrRtwUag4o5GeadqhNzBvQiWv4XyDhtd-RLx4yie2EXKLz1GzsgJ6NI--B9YHwL7NmGmmQKwAphSBPzy4mn8C_ynfq05riSP-2ZPXp_E0oVK6FM_QYs2QGypKZpNgts7GbVtdi0SQo6s-QnyK38AM0HDh/s1080/9.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVU9kphBw_R_EqVmxIlvIRzRWG2Cx2rCgUrRtwUag4o5GeadqhNzBvQiWv4XyDhtd-RLx4yie2EXKLz1GzsgJ6NI--B9YHwL7NmGmmQKwAphSBPzy4mn8C_ynfq05riSP-2ZPXp_E0oVK6FM_QYs2QGypKZpNgts7GbVtdi0SQo6s-QnyK38AM0HDh/w256-h256/9.gif" width="256" /></a></div></span><span style="background-color: white; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px;"><div style="text-align: justify;"> </div></span><div style="background-color: white; border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-align: justify; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;"><a data-attribute-index="0" href="https://www.linkedin.com/feed/hashtag/?keywords=vgc&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#vgc</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="1" href="https://www.linkedin.com/feed/hashtag/?keywords=branding&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#branding</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="2" href="https://www.linkedin.com/feed/hashtag/?keywords=marketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#marketing</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="3" href="https://www.linkedin.com/feed/hashtag/?keywords=brandingagency&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brandingagency</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="4" href="https://www.linkedin.com/feed/hashtag/?keywords=designagency&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#designagency</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="5" href="https://www.linkedin.com/feed/hashtag/?keywords=designomics&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#designomics</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="6" href="https://www.linkedin.com/feed/hashtag/?keywords=creativeagency&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#creativeagency</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="7" href="https://www.linkedin.com/feed/hashtag/?keywords=brands&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brands</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="8" href="https://www.linkedin.com/feed/hashtag/?keywords=brandstrategy&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brandstrategy</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="9" href="https://www.linkedin.com/feed/hashtag/?keywords=branddesign&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#branddesign</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="10" href="https://www.linkedin.com/feed/hashtag/?keywords=designideas&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#designideas</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="11" href="https://www.linkedin.com/feed/hashtag/?keywords=advertisingagency&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#advertisingagency</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="12" href="https://www.linkedin.com/feed/hashtag/?keywords=businessofbrands&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#businessofbrands</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="13" href="https://www.linkedin.com/feed/hashtag/?keywords=brandleaders&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brandleaders</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="14" href="https://www.linkedin.com/feed/hashtag/?keywords=designeducation&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#designeducation</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="15" href="https://www.linkedin.com/feed/hashtag/?keywords=designthinking&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#designthinking</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="16" href="https://www.linkedin.com/feed/hashtag/?keywords=design&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#design</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="17" href="https://www.linkedin.com/feed/hashtag/?keywords=businesseducation&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#businesseducation</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="18" href="https://www.linkedin.com/feed/hashtag/?keywords=brandmanagement&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brandmanagement</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="19" href="https://www.linkedin.com/feed/hashtag/?keywords=brandingtips&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brandingtips</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="20" href="https://www.linkedin.com/feed/hashtag/?keywords=brandstrategists&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#brandstrategists</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="21" href="https://www.linkedin.com/feed/hashtag/?keywords=principlesofdesign&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#principlesofdesign</a><span style="color: rgba(0, 0, 0, 0.9);"> </span><a data-attribute-index="22" href="https://www.linkedin.com/feed/hashtag/?keywords=graphicdesign&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7020710194804400129" style="border: var(--artdeco-reset-link-border-zero); box-sizing: inherit; font-weight: var(--font-weight-bold); line-height: inherit !important; margin: var(--artdeco-reset-base-margin-zero); overflow-wrap: normal; padding: var(--artdeco-reset-base-padding-zero); position: relative; text-decoration: var(--artdeco-reset-link-text-decoration-none); touch-action: manipulation; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); word-break: normal;">#graphicdesign</a><span style="color: rgba(0, 0, 0, 0.9);"> </span></div>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-58048320565094726792022-03-02T07:30:00.001-08:002022-03-02T07:37:37.908-08:00Preeti Vyas: Guest of Honour at Vijaybhoomi University<p></p><div class="separator" style="clear: both; text-align: center;"><br /><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgUURwr3pcFuO26MT5kkMCI5isQHfjiiXibs-uWyx_Mge5v-76WRXmCSqr_uNTU1tVgxanDyZu_fJHFe3BSfdYRiHsFGGSzdyBcFRUTv_Ek-i7Rpv0C3ljcFutQrllhnJlbQ6oKiaQ6PF7ZuWhfSxxHx8xmi1ln3VUBxmWwO3xaORUoepQiWC8vEveZ=s853" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="773" height="270" src="https://blogger.googleusercontent.com/img/a/AVvXsEgUURwr3pcFuO26MT5kkMCI5isQHfjiiXibs-uWyx_Mge5v-76WRXmCSqr_uNTU1tVgxanDyZu_fJHFe3BSfdYRiHsFGGSzdyBcFRUTv_Ek-i7Rpv0C3ljcFutQrllhnJlbQ6oKiaQ6PF7ZuWhfSxxHx8xmi1ln3VUBxmWwO3xaORUoepQiWC8vEveZ=w245-h270" width="245" /></a><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhyzN7p3DsJ6OqsCQYGtsYA1sgyWTagyb8SpucrfGdQES4PMB_LpN130Q3iUAGZL26xFBoN-8z8vhnWsUSXU47C6apSnRFhANlnDQltiozHfz7LL3TIIzm8MQgGuGF2NelYZ3OW4sembAkNSU6ZYvnyJFt56F84YtswRN2myveAll9DSBlOq3IbppX3=s790" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="594" data-original-width="790" height="269" src="https://blogger.googleusercontent.com/img/a/AVvXsEhyzN7p3DsJ6OqsCQYGtsYA1sgyWTagyb8SpucrfGdQES4PMB_LpN130Q3iUAGZL26xFBoN-8z8vhnWsUSXU47C6apSnRFhANlnDQltiozHfz7LL3TIIzm8MQgGuGF2NelYZ3OW4sembAkNSU6ZYvnyJFt56F84YtswRN2myveAll9DSBlOq3IbppX3=w357-h269" width="357" /></a></div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><h3 style="text-align: left;"><span style="font-family: arial; font-size: medium;">Looking back at an exciting weekend at Vijaybhoomi University where our founder, Preeti Vyas shared a glimpse into the rapidly evolving world and how it's the "most exciting as well as challenging times in history of the planet."</span></h3><div>Read the entire speech below-</div><div><br /></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiW2H60QYPFEQkhjqEsYYlTYT3x8wYSeYszQMmphs6MoA6GDJt7eRwuQRQnkMZtKEP4yXso5i78auyf4pkbD33oB6JktZ2iYSfnm-Fm-RWVgdUyIC2hO_oBNa5ULmMX4u8UZrCJOMsV6lWBYZGf_Qc85okqmy7oBV6hjr2IELM6Um4uwpR8zO_uK5Ex=s1280" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1280" height="212" src="https://blogger.googleusercontent.com/img/a/AVvXsEiW2H60QYPFEQkhjqEsYYlTYT3x8wYSeYszQMmphs6MoA6GDJt7eRwuQRQnkMZtKEP4yXso5i78auyf4pkbD33oB6JktZ2iYSfnm-Fm-RWVgdUyIC2hO_oBNa5ULmMX4u8UZrCJOMsV6lWBYZGf_Qc85okqmy7oBV6hjr2IELM6Um4uwpR8zO_uK5Ex=w318-h212" width="318" /></a><a href="https://blogger.googleusercontent.com/img/a/AVvXsEh0DVvIPo5tSiGXvufxy7Djc_7F34XAruPBMVRx4VffxND39PvhCNw3XsglDduuTtkTqEYa4EGDkA0m6TtjrNFajB3fLS3h_sYt3AXOF85m25B2hpdcqIkFP8rUdZ_BOOnANiIfAb5FY2AYnDqLXv7rjB8jpBz9yc3qc5WzfRRxpgzkR8aNUTqNJJeN=s870" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="708" data-original-width="870" height="211" src="https://blogger.googleusercontent.com/img/a/AVvXsEh0DVvIPo5tSiGXvufxy7Djc_7F34XAruPBMVRx4VffxND39PvhCNw3XsglDduuTtkTqEYa4EGDkA0m6TtjrNFajB3fLS3h_sYt3AXOF85m25B2hpdcqIkFP8rUdZ_BOOnANiIfAb5FY2AYnDqLXv7rjB8jpBz9yc3qc5WzfRRxpgzkR8aNUTqNJJeN=w260-h211" width="260" /></a></div></div><p><span style="font-family: arial;"><br /></span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">First of all, thank you Sanjay for having me here today. I am honoured to be here on Founders day, sharing the stage with dignitaries and of course, meeting all of you. By the way, I am here not just as a speaker today, but also as your neighbour. I have a farm just a few minutes away and this also gives me the opportunity to invite you all over for chai when I come here from Mumbai, which is almost every weekend. </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">But coming back to the event of the day. I want to say that as students, these are exciting times.</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Looking back, when I was your age, I had just started as a student of the National Institute of Design in Ahmedabad. And THAT was an amazing time for all of us there. A beautiful campus and an evolved curriculum which not just put us in touch with our Indian design roots, but also exposed us to immense possibilities through exposure of what was the best in the world. It infused us with a sense of purpose and a comprehension of the power of Design and how it could benefit the lives of people in a new post-Independence India. There was an awakening amongst the young Designers of being change agents and the roles and responsibilities that it would entail. It was indeed, a thrilling time. </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">And here you are today, students in the most amazing and perhaps the most exciting as well as challenging times in the history of the planet. We have seen the incredible disruption, or perhaps I should say creative disruption brought about by Covid and all its variants. It has forced change upon us unlike any other event in recent history. It has created new socio - economic structures, new life style patterns, new value systems, new learning opportunities and so on. And this churn isn’t over yet. We have seen only the beginning of what could be a world of new and visionary opportunities.</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">And now, we are entering into a whole new digital paradigm; into the Metaverse and it will be you, who will invent, create pathbreaking ideas and seize amazing opportunities as you navigate towards an incredibly exciting horizon that you will be the architects of. </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">In the last ten years, we’ve seen traditional banking go online, and online banking further evolve, with crypto currency now entering the financial stage. We are seeing artists starting to cash in on the digital revolution, with NFTs becoming new streams of revenue & recognition. We’ve seen big companies dismiss, then slowly embrace the power of design thinking, using tools from the designer’s toolkit to solve complex business problems. And, through the pandemic, we’ve seen a plethora of entrepreneurs and the birth of unicorns seizing opportunities through innovations in technology, healthcare, transportation, sustainability and more…</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Who would have thought that a vaccine for a pandemic could have been developed and delivered in just over a year, when before Covid, this process has generally taken close to a decade. We are fast forwarding across all traditional timelines. And the future is here and now. The future is online and offline. The future is both in the metaverse and in the real world. It’s up to you to make the most of it, to make the most of the access to information & knowledge that you will gain here. </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">As students of this University, think of the immense new business ideas which would have never found a place before in the world.</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">As lawyers, you will be at the forefront of new legal scenarios you have never yet visualized.</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">As Designers, the world of design and design thinking just got enlarged to include new ways of living, communicating and consuming.</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">As musicians, you will create, invent and engineer new instruments, and music for a generation hungry for new sounds. </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">As data scientists, you will see & decipher patterns in numbers, and help influence, innovate and inform.</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">More importantly, as young leaders, you will inspire the next generation to follow their passions and chase their dreams, leading by example. The future is in your hands and it’s up to you to shape it.</span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #323130; font-size: 12pt; margin: 0px;"><span style="border: 0px; color: black; font-family: arial; font-size: 13pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">I envy you for being at the epicentre of a new renaissance that all of you have the potential to create. And I wish you all the best.</span></p>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-76328124973774668332021-07-26T01:17:00.006-07:002021-09-14T21:56:49.917-07:00Design Thinking<p style="text-align: justify;"><span style="text-align: center;"><span lang="EN-GB" style="color: #0e101a; line-height: 17.12px;"><b><span style="font-size: large;">What is Design Thinking, and how can it help a brand/business?</span></b></span></span></p><p style="text-align: justify;"><span style="text-align: center;"><span lang="EN-GB" style="color: #0e101a; line-height: 17.12px;"><b><span style="font-size: large;"><br /></span></b></span></span></p><p><b style="text-align: center;"><u></u></b></p><div class="separator" style="clear: both; text-align: center;"><b style="text-align: center;"><u><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqDQcaW7NYOCfxYGYLr5-5N8lsvfX_vHWV4bMSfQj25veM1JyHpVHtN8aPcCCNoHsc9LhewEAx-jn76mJGcVSXdW_chJ1sEhOa3ywOYwwtJlB04YTSYXr119EeLI-LEwMHW_qLWnG3sBg/s1606/Design+Thinking_blog_1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="832" data-original-width="1606" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqDQcaW7NYOCfxYGYLr5-5N8lsvfX_vHWV4bMSfQj25veM1JyHpVHtN8aPcCCNoHsc9LhewEAx-jn76mJGcVSXdW_chJ1sEhOa3ywOYwwtJlB04YTSYXr119EeLI-LEwMHW_qLWnG3sBg/w649-h336/Design+Thinking_blog_1.jpg" width="649" /></a></u></b></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
<p class="MsoNormal"><span style="color: #0e101a; font-size: 12pt;">Design Thinking is a management tool that persistently helps
evolve, innovate and outpace change to cruise across choppy business scenarios.
It is a human-centric way of solving business problems using the power of
design. Think of it as an easy way to solve complex business problems.</span><span style="color: #0e101a; font-size: 12pt;"> </span></p><span style="color: #0e101a; font-size: 12pt;"><br /></span><p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18pt;"><!--[if !supportLists]--><b><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"><span> </span><span> </span><span> </span> </span></span></b><!--[endif]--><b><u><span lang="EN-GB" style="color: #0e101a; font-size: medium; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">Why
Design Thinking is the best way forward?</span></u></b><b><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;"><o:p></o:p></span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18pt;"></p><ul style="text-align: left;"><li><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">10% of the Fortune 500 has stated that design is
their No. 1 priority. <b>-CMO.com</b> <o:p></o:p></span></li><li><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">78% of design-led companies have defined a process
for coming up with new digital customer experience ideas. <b>- Adobe</b> <o:p></o:p></span></li><li><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;"><span lang="EN-GB" style="font-size: 12pt; line-height: 107%; text-indent: -18pt;">50% of design-led companies report more loyal
customers as a benefit to having advanced design practices. <b>-Adobe</b></span></span></li></ul><span style="color: #0e101a;"><b><br /></b></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTuaL6fqan1fPhNVH4yUEHBCJlfSB8wigPIVwFO_I8mYnVtw6bDXMQx_kTCvp6XKdJhJnvmNZBT2nIk87sHePE8ncPRDKiIQDIfCrfZOtWsHPtvDNyhmbvoFr7tGo6FNAAGajt3NAUz30/s1605/Design+Thinking_blog_2.jpg" style="font-size: 12pt; margin-left: 1em; margin-right: 1em; text-align: center; text-indent: -18pt;"><img border="0" data-original-height="654" data-original-width="1605" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTuaL6fqan1fPhNVH4yUEHBCJlfSB8wigPIVwFO_I8mYnVtw6bDXMQx_kTCvp6XKdJhJnvmNZBT2nIk87sHePE8ncPRDKiIQDIfCrfZOtWsHPtvDNyhmbvoFr7tGo6FNAAGajt3NAUz30/w632-h256/Design+Thinking_blog_2.jpg" width="632" /></a><br /><p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18pt;"><b style="text-indent: -18pt;"><span lang="EN-GB" style="color: #0e101a; font-size: medium; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;"><u><br /></u></span></b></p><p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18pt;"><b style="text-indent: -18pt;"><span lang="EN-GB" style="color: #0e101a; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;"> <u style="font-size: large;"> What does
it involve?</u></span></b><!--[if !supportLists]--></p><p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18pt;"></p><ul style="text-align: left;"><li><span style="color: #0e101a; font-size: 12pt; text-indent: -18pt;">Empathize – It all starts by learning how we can
empathize with the human beings at the core of our challenge. They may be
customers, employees or any other stakeholders.</span></li><li><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">Define – Next we need to clearly define and
articulate all the challenges, needs, and wants. </span></li><li><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">Ideate – Once our challenge areas are defined, we
can now explore different approaches to come up with solutions for the problem
at hand. </span></li><li><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">Prototype – Once we have a great idea, it is now
time to prototype our solution and bring it to life.</span> </li><li><span style="color: #0e101a; font-size: 12pt; text-indent: -18pt;">Test – Before we implement the solution, it is
important to test it and then revisit any of the earlier mentioned steps as per
what we learn from every step.</span></li></ul><span style="color: #0e101a;"><br /></span><p></p><p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18pt;"><!--[if !supportLists]--><span><b><span lang="EN-GB" style="color: #0e101a; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;"> <u style="font-size: large;">How does it help a Brand or Business?</u></span></b><b style="font-size: large;"><span lang="EN-GB" style="color: #0e101a; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;"> <o:p></o:p></span></b></span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18pt;"></p><ul style="text-align: left;"><li><span lang="EN-GB" style="color: #0e101a; font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">It can help a company boost innovation across all
departments</span></li><li><span lang="EN-GB" style="color: #0e101a; font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">It can help enhance your culture.</span></li><li>It gives you the opportunity to
view problems from different perspectives to determine its root cause.</li><li><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">It is an ideal process to developing deep empathy
for our users to create a solution that will best match their needs.</span></li></ul><p class="MsoNormal"><b style="text-indent: -18pt;"><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"><br /></span></span></b></p><p class="MsoNormal"><b style="text-indent: -18pt;"><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -18pt;"><u><span lang="EN-GB" style="color: #0e101a; font-size: medium; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">What is Designomics?</span></u></b></p>
<blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><p class="MsoNormal" style="text-align: left;"><span lang="EN-GB" style="font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">Designomics
is VGC’s proprietary process where design thinking is used to create solutions
for complex problems as a branding agency. Apart from being a knowledge and an
award platform, today Designomics also forms the foundation for any strategic
exercise that VGC, as a marketing agency in Mumbai and Bangalore undertakes. It
also endorses the value of strategic integration of Design in Business. It
started as an initiative to showcase the effectiveness of design in and for
business.</span></p></blockquote>
<blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><p class="MsoNormal" style="text-align: left;"><span lang="EN-GB" style="font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;">Learn
how you can use the power of <a href="https://www.vgc.in/workshops/">design thinking</a> through the Designomics workshops.
Get in touch today to learn more.</span></p></blockquote>
<p class="MsoNormal"><span lang="EN-GB" style="color: #0e101a; font-size: 12pt; line-height: 107%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;"><span style="font-size: 12pt;"> </span> <o:p></o:p></span></p>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-65676022993181063342021-04-16T03:21:00.001-07:002021-09-14T21:58:03.535-07:00A New Crown in the Historic City of Lucknow<p><b style="color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A new paradigm of Exquisite Villa Living</span></b></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span color="inherit" lang="en-US" style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">3 years after VGC successfully launched Shalimar Group’s first-of-its-kind 220-acre integrated township, it was approached for the launch of the crown project within Shalimar One World – Valencia County.</span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><b><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Breaking the Norm</span></b></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">As their <a href="https://www.vgc.in/">Brand Strategy Agency</a>, our work for them included, designing the brand identity, developing a compelling brochure, and marketing collaterals for their launch campaign for both online and offline platforms.</span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The brief was to create a brochure and communication that embodied this new paradigm of luxury, unlike what the city had experienced before; Exclusive Bungalow living with a community lifestyle. Essentially representing, the best if both worlds.</span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><b><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A Compelling Narrative</span></b></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Interpreting this unmatched lifestyle, VGC drew inspiration from the most immanent aspects of the project: The Oasis of greens and the exclusive and abundant Villa lifestyle. </span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" lang="en-US" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><b><span face="Arial, sans-serif" lang="en-US" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A Resounding Success</span></b></p><p style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0px;"><span face="Arial, sans-serif" style="border: 0px; color: #58585b; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Within 10 days of the launch, with just one press and outdoor campaign, over half the Villa inventory was booked out!</span></p>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0India20.593684 78.96288-7.7165498361788458 43.80663 48.903917836178849 114.11913tag:blogger.com,1999:blog-8062705841184976042.post-26047014956132433492021-02-03T04:03:00.002-08:002021-09-14T22:03:47.071-07:00 VGC designs brand identity for BITS School of Management, a BITS Pilani initiative<p><span face="Calibri, sans-serif" style="background-color: white; color: #201f1e; font-size: 11pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjokNsoDieX3g17vEN6MSCnEo-IBn4n_ycV2eCaIV-Atxv2ZOkDJcR4qek-cL2JFJ3K27YNOwhGBQ7uXNlODOJT6hZWqPFYdtQtAs9P1W3MWPKuFu-LX8CZLA0CBQkwSga0Y8414TfFgxM/s2048/BITSoM+logo-01.jpg" style="background-color: transparent; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1152" data-original-width="2048" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjokNsoDieX3g17vEN6MSCnEo-IBn4n_ycV2eCaIV-Atxv2ZOkDJcR4qek-cL2JFJ3K27YNOwhGBQ7uXNlODOJT6hZWqPFYdtQtAs9P1W3MWPKuFu-LX8CZLA0CBQkwSga0Y8414TfFgxM/w641-h360/BITSoM+logo-01.jpg" width="641" /></a></span></p><p><span face="Calibri, sans-serif" style="background-color: white; color: #201f1e; font-size: 11pt;"><br /></span></p><p><span face="Calibri, sans-serif" style="background-color: white; color: #201f1e; font-size: 11pt;">BITS Pilani, an Institution of Eminence recently announced their foray into business education with BITSoM (BITS School of Management), a global business school based in Mumbai. The new age institution will be offering a residential two-year MBA Programme at par with the leading business schools in the world. Carrying forward the BITS Pilani legacy of excellence, BITSoM will be led by its Chancellor, Mr. Kumar Mangalam Birla and an esteemed Governing Council. The business school aims to offer world-class business education blended with new age knowledge that encompasses tech + design + data, and brings together world-renowned faculty, an innovative curriculum and more, to shape the next generation of visionary leaders.</span></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"> </p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><a href="https://www.vgc.in/">VGC</a> came on board as brand partners to <a href="https://www.vgc.in/bitsom/">BITSoM</a>, to help develop the brand mandate and launch the business school. Starting with an in-depth strategic exercise, th<span style="background-color: transparent;">e brand was created in close partnership with the BITSoM, 9Dot9 and Aditya Birla Group teams.</span></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span style="background-color: transparent;"><br /></span></p><h3 style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><b>Carrying a celebrated legacy into the future</b></h3><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><b><br /></b></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;">BITS Pilani has been synonymous with excellence for decades now. VGC's core task was to strategically carry forth aspects of this legacy into a new, future-focused brand without directly linking the two. In order to strategically position the brand, VGC undertook an in-depth research exercise, studied the market, category & competition, and spoke with students, faculty, recruiters, an exam administering body and many more, both in India and abroad. The insights revealed that people preferred a brand that was inspired by heritage, yet modern at the same time. These insights were then used to uniquely position the brand and also to develop BITSoM’s vision & mission.</p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"> </p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;">Leading from the brand positioning, in order to develop the new identity, VGC identified key aspects of the new brand and brought them to life through relevant symbolism within the concept of heraldry (an ancient practice, still in use, where elements of nature that have specific representations, come together to create a unique crest or symbol that collectively becomes an identifying mark for organisations, families or even governments). The symbols taken forward were the Tiger - representative of India, leadership, agility & vision, and the Sun - representative of new beginnings, a fresh approach, the origin & energy. The brand identity collectively represents BITSoM's origins, it's global outlook, future-focus and emphasis on moulding next gen leaders for a new age world. While the initial ask was to create a brand identity for a business school, VGC went a step further and delivered a brand that is entrenched in key insights, new age symbolism and a focus on the future.</p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><br /></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><i style="font-size: 14.6667px;">Group Mentor, Vice Chairman, Hindalco and Chairman, Business Review Council, Aditya Birla Group, Mr Debu Bhattacharya had this to say about the brand exercise and working with VGC – “As we launch BITSoM, I would like to acknowledge with thanks the wonderful role that VGC has played right from the word go in developing the Brand, the logo, and the creatives! The team has been like our extended arm - available always and responding rapidly and with precision. Wish the organization all the very best.”</i></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><i style="font-size: 14.6667px;"><br /></i></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhleodwSwebXwrbE5PZc46eNxKvLHifYUNAPh94ajjg_dZGTipf3Xy4ovTh9nu74i7L1V_uuO9_TQeA9UqMQQIVt1h7h2r2cJ7wwp_jgduzlTiuBFXWwCy03_JgbzWmF00MHOYJ7fvkpI/s2048/pg44.jpg" style="background-color: transparent; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1450" data-original-width="2048" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhleodwSwebXwrbE5PZc46eNxKvLHifYUNAPh94ajjg_dZGTipf3Xy4ovTh9nu74i7L1V_uuO9_TQeA9UqMQQIVt1h7h2r2cJ7wwp_jgduzlTiuBFXWwCy03_JgbzWmF00MHOYJ7fvkpI/w385-h273/pg44.jpg" width="385" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcsR8nKzf2Gra9cDnE5XUeWcohnzD-fCvV6AcOLXW3kCxHZjrGknTKA9bVwuRIWP_1GMdxwOWt-gzMFb-gPRK9p6cee8Y64eN1nxE0HTqCPv7AVe7y_pRNk-Mj7rgG3VpjOGaCtb1eTw4/s2048/Bitsom_Outdoor+banner.jpg" style="background-color: transparent; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1152" data-original-width="2048" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcsR8nKzf2Gra9cDnE5XUeWcohnzD-fCvV6AcOLXW3kCxHZjrGknTKA9bVwuRIWP_1GMdxwOWt-gzMFb-gPRK9p6cee8Y64eN1nxE0HTqCPv7AVe7y_pRNk-Mj7rgG3VpjOGaCtb1eTw4/w388-h273/Bitsom_Outdoor+banner.jpg" width="388" /></a></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTyVMsODjCU_aWZEz4LwmEFwPLZq9an3LOZ5cTmKlfHRstmYT6mQKqy_I2xGgv_bXTBaYEv_1rCnWtv-IomOZptbrJQV6Jatw97UdUBPG94oaD0c5tO6BSQ0S8BA-zAm0MsU33Qw3kiGg/s2048/library_final.jpg" style="background-color: transparent; font-size: 11pt; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1221" data-original-width="2048" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTyVMsODjCU_aWZEz4LwmEFwPLZq9an3LOZ5cTmKlfHRstmYT6mQKqy_I2xGgv_bXTBaYEv_1rCnWtv-IomOZptbrJQV6Jatw97UdUBPG94oaD0c5tO6BSQ0S8BA-zAm0MsU33Qw3kiGg/w391-h272/library_final.jpg" width="391" /></a></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><br /></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"> </p><h3 style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><b>The BITSoM Tiger finally roars! </b></h3><div><b><br /></b></div><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;">Apart from developing the brand's strategy and designing the brand identity, VGC also created a compelling launch campaign and plan for BITSoM. The campaign went live in the last week of January/first week of February and was designed to stand out from any other communication in the education sector. The launch ads highlight the multiple USPs of the new brand and is aimed at students who are considering doing an MBA in 2021.</p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"> </p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><i>“It was an honour to be invited to design the positioning strategy, branding and communications for Bits Pilani’s launch of a new age school of business in Mumbai. Our Design solutions endeavour to combine the legacy of an iconic institution with contemporary accents in keeping with the times.” Said Preeti Vyas, Founder & Chairwoman, VGC.</i></p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"> </p><p class="x_MsoNormal" style="background-color: white; color: #201f1e; font-family: Calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;">The brand universe that VGC has created for BITSoM covers the entire brand & communication ecosystem, so that BITSoM can not just survive, but thrive and work towards its goal of becoming a top 10 global business school, based out of India.</p>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-74285730290466926332020-08-31T04:18:00.019-07:002021-09-14T22:17:55.528-07:00VGC Crafted a New Mark for India's No.1 Linen Brand<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvXru7jHBDU7IyyBEjNsXy0YshR6DZtxwduGX_DHZeSI3DnJN6QnzKzMrzJLUT9rZXfqVVsG3V_7bzF9kwrnlajUF6pXPqesXbAgmh6nnJUeN5PRGF6TAAe91IQJ55wb4_Jd7kEbYra3o/s1352/Picture1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1135" data-original-width="1352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvXru7jHBDU7IyyBEjNsXy0YshR6DZtxwduGX_DHZeSI3DnJN6QnzKzMrzJLUT9rZXfqVVsG3V_7bzF9kwrnlajUF6pXPqesXbAgmh6nnJUeN5PRGF6TAAe91IQJ55wb4_Jd7kEbYra3o/s640/Picture1.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span style="font-size: 12pt;">Linen Club, India’s linen pioneers have been around for more than 60 years. With a rise in competition & an influx of look-alike blended linen brands in recent times, they needed to differentiate themselves through a renewed brand expression and reclaim their leadership position.</span></p><div class="separator" style="clear: both; text-align: center;"><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><span class="mceitemhidden"><span style="font-size: 12pt;"> </span></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span class="mceitemhidden"><span style="font-size: 12pt;">Being brought on board as their Brand Strategy and <a href="https://www.vgc.in/design-agency/">Design Agency</a>, we needed to extend their new positioning, ‘Passionate about Linen’ across the brand’s visual expressions. Our tasks included the Identity design for the entire brand portfolio, their brand architecture, retail extensions, and packaging which also covered respective product architectures.</span></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><br /></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><br /></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><span class="mceitemhidden"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKm-LdH3YhWIMcp_w3eDF5aPzWBHp0pHVvQBnbDbs_PIdKY1v0bHZ9lVTlmPGrmWF13qBZMCPef1KHdqlHahCGvfhnSXBCQl_Dgj84eFOlr0rPR33NKV-jwDqQBimRjBZ3bHcATLv9Lpg/s313/Logo.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="161" data-original-width="313" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKm-LdH3YhWIMcp_w3eDF5aPzWBHp0pHVvQBnbDbs_PIdKY1v0bHZ9lVTlmPGrmWF13qBZMCPef1KHdqlHahCGvfhnSXBCQl_Dgj84eFOlr0rPR33NKV-jwDqQBimRjBZ3bHcATLv9Lpg/w400-h206/Logo.png" width="400" /></a></div><p></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span class="mceitemhidden"><b><span style="font-size: 12pt;">DIVING IN<o:p></o:p></span></b></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span class="mceitemhidden"><span style="font-size: 12pt;">We started by understanding the consumer groups and their relation with Linen. At the top of the pyramid were absolute Linen lovers, these were successful and </span></span><span lang="" style="font-size: 12pt;">passionate individuals who valued authenticity and appreciated pure linen. Next were the Linen aspirers, who as the name explains, used linen occasionally to stand out make an impression. The last consumer group covered the non-believers, who were driven away due to the perception and functional barriers of the fabric.<o:p></o:p></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span lang="" style="font-size: 12pt;"> </span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span class="mceitemhidden"><span style="font-size: 12pt;">We also met with key stakeholders and learnt about the rich origins of Linen and their vision for the brand. </span></span><span lang="" style="font-size: 12pt;">Our in-depth research helped identify perception markers for the category and the brand</span><span class="mceitemhidden"><span style="font-size: 12pt;">, as well as highlighting </span></span><span lang="" style="font-size: 12pt;">that Linen Club, with its expert credentials, history, and wide product offering had the perfect mix to reclaim its leadership position.</span><span class="mceitemhidden"><span style="font-size: 12pt;"><o:p></o:p></span></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><span lang="" style="font-size: 12pt;"><br /></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ5sdjRd1KB3TrKXEas_qgOmMom4WHICN4MHsgHU-kpCx7gJKg_n7KBCZSLUyk74AS7gXfJYwM2PdwFfwogupyHuym7jAYkAj6-zp8LNMmOSPrBcTd0fMc9YlNcusEnFyBYG8D6M115Q8/s2048/Linen+Club+Facade3.jpg" style="clear: left; font-family: times; font-size: medium; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1393" data-original-width="2048" height="435" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ5sdjRd1KB3TrKXEas_qgOmMom4WHICN4MHsgHU-kpCx7gJKg_n7KBCZSLUyk74AS7gXfJYwM2PdwFfwogupyHuym7jAYkAj6-zp8LNMmOSPrBcTd0fMc9YlNcusEnFyBYG8D6M115Q8/w641-h435/Linen+Club+Facade3.jpg" width="641" /></a></p><h3 style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><b style="font-size: 11pt;"><span style="font-size: 12pt;"><br /></span></b><b style="font-size: 11pt;"><span style="font-size: 12pt;">WEAVING OUR WAY THROUGH THE STRATEGY</span></b></h3><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><b style="font-size: 11pt;"><span style="font-size: 12pt;"><br /></span></b></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><span lang="" style="font-size: 12pt;"></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span class="mceitemhidden"><span style="font-size: 12pt;">The objective of the exercise apart from building brand preference within the category was also to broaden the base to recruit new users into the brand. Hence, the brand strategy aimed to help the brand make a switch from owning linen as a product to owning linen as a mindset, broadening its spectrum of offerings. Our recommendations also included consolidating these offerings under a Hybrid brand architecture, allowing efforts to be focused on growing the parent brand - Linen Club.</span></span></p><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjys_AS28woPAvdImmjpBFB5d2fRzagcWM1p8N1laOYBhiJTZqT__2X5hE_OxzksYs_EgdyiYKf8zZCMYdL-iWV6cYFPLNStitp8pumY3fJdd7YDpC-xwOlD3VIr6WUQCSw3za9NmOzYJ4/s2048/Tag.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1638" data-original-width="2048" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjys_AS28woPAvdImmjpBFB5d2fRzagcWM1p8N1laOYBhiJTZqT__2X5hE_OxzksYs_EgdyiYKf8zZCMYdL-iWV6cYFPLNStitp8pumY3fJdd7YDpC-xwOlD3VIr6WUQCSw3za9NmOzYJ4/w410-h328/Tag.jpg" width="410" /></a></div><h3 style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><b><span style="font-size: 12pt;">INSPIRED BY ORIGIN & LEGACY</span></b></h3><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span lang="" style="font-size: 12pt;">The need of the hour was to </span><span lang="" style="font-size: 12pt;">gear the visual and experiential expression of the brand to a larger and younger audience, whilst retaining the heritage of this legacy brand. </span><span style="font-size: 12pt;">For the new mark, we took inspiration from the pioneering legacy of Linen Club, the fabrics’ European lineage, natural origins, and limitless style statements. The codes of authority and heritage take form though the shield, while the flax stalk and flower represent the flax fields of Europe, embodying the story of its origin. </span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span style="font-size: 12pt;"><br /></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span style="font-size: 12pt;"><br /></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span style="font-size: 12pt;">The logo is visualised in a colour and form that is elegant and contemporary, with the promise of an enduring classic. Much like the brand and Linen itself. </span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span style="font-size: 12pt;"><br /></span></p><h3 style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><b><span style="font-size: 12pt;">PACKAGING FOR THE ENTIRE PORTFOLIO</span></b></h3><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: left;"><span style="font-size: 12pt;">Developing the packaging was a crucial aspect of this landmark project. A deeper look at the brand’s offering revealed its scale and width. The brand architecture exercise laid the foundation for the packaging as the portfolio had now been simplified. The initial ask included identity extensions on the packaging across the fabric and apparel business; we used this as an opportunity to upfront the breadth of the portfolio while also breaking away from category associations like limited colour palettes.</span><span style="font-family: "Times New Roman", serif; font-size: 14pt;"> </span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt; text-align: start;"><span class="mceitemhidden"></span></p></div><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijOmZc54tNZnN8EFoUUMPKb5S4h6kiVDIEjwdoKwpG6PmOKHS7W6DPA0WDrq2lk4zY8NcZztKLjFbdY7aXtJGwkpu8tGgoED0IweZy1Ptg5tgiLL1jcQZngCFk3qEkUBnrwNink7Pp_5s/s2048/Cufflings.jpg" style="margin-left: 1em; margin-right: 1em;"><br /></a></div></div></blockquote><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: left;"><br /></div></div></blockquote></blockquote></blockquote><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_QRw3cbPHwg0BGXJa1OBc0aSL5YF0wIVGzxDNHp6mtJzHFa5r3nkdBY4kuV_CykS-I7HwtI7pqjY8hNlCNB8jO4Upb_xtU-TT5Xczqxn5a1-mTisspC4wbWHeju33cjdo977g1hh1Fiw/s2048/Thaan_Box_2+copy.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1152" data-original-width="2048" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_QRw3cbPHwg0BGXJa1OBc0aSL5YF0wIVGzxDNHp6mtJzHFa5r3nkdBY4kuV_CykS-I7HwtI7pqjY8hNlCNB8jO4Upb_xtU-TT5Xczqxn5a1-mTisspC4wbWHeju33cjdo977g1hh1Fiw/w641-h360/Thaan_Box_2+copy.jpg" width="641" /></a></div><br /><span style="font-size: 12pt;"><br /></span><p></p></div><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZt7AVVkuYrxW11PV0PmovQXHqBZyxJldBx-63MJHprJmrZgi5mOhI7PD3Bq4sT14SLYSqmWehSAeItyQa1RpTwNBmFCkiDA1Z9h1vQMNBT0hhD-HlI3G28qgHhuW-_W2jGrn18K5UWKI/s2048/Premium+box+open.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1366" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZt7AVVkuYrxW11PV0PmovQXHqBZyxJldBx-63MJHprJmrZgi5mOhI7PD3Bq4sT14SLYSqmWehSAeItyQa1RpTwNBmFCkiDA1Z9h1vQMNBT0hhD-HlI3G28qgHhuW-_W2jGrn18K5UWKI/s640/Premium+box+open.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><b><span style="font-size: 12pt;">GEARING UP THE BRAND FOR ITS READY-TO-WEAR OFFERING</span></b><span style="font-size: 12pt;"><o:p></o:p></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="mceitemhidden"><span style="font-size: 12pt;">With ready-to-wear becoming a strong part of fashion and retail, it was crucial for Linen Club to create a meaningful extension into the apparel segment. <a href="https://www.vgc.in/">VGC</a> made recommendations to simplify their apparel range offerings and also designed an impactful identity for Linen Club Studio and Cavallo Studio.</span></span></p><p class="MsoNormal" style="font-family: calibri, sans-serif; font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="mceitemhidden"><span style="font-size: 12pt;"><br /></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirnYSmQWnwSX_k1WLJsIHA6xXp3QpnAYEi8hL07LJ1z9lN1Nse8INmW54NZlnk6T_S9m_OyvDTjub-rhAS8QTCaStFIqxsNrhbPQ5G8cRlC9nZfLsnhZSRC3WPhezA8NHporPLcbT2P0A/s2048/Cufflings.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1536" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirnYSmQWnwSX_k1WLJsIHA6xXp3QpnAYEi8hL07LJ1z9lN1Nse8INmW54NZlnk6T_S9m_OyvDTjub-rhAS8QTCaStFIqxsNrhbPQ5G8cRlC9nZfLsnhZSRC3WPhezA8NHporPLcbT2P0A/s640/Cufflings.jpg" width="640" /></a></div><br /><span style="font-size: 12pt;"><o:p></o:p></span><p></p><div class="separator" style="clear: both; text-align: center;"><span class="mceitemhidden" face="" style="font-size: 14.6667px; text-align: left;"><span style="font-size: 12pt;">The brand design universe created by </span></span><span class="hiddenspellerror" face="" style="font-size: 14.6667px; text-align: left;"><span style="font-size: 12pt;">VGC</span></span><span class="mceitemhidden" face="" style="font-size: 14.6667px; text-align: left;"><span style="font-size: 12pt;"> embraced the entire retail ecosystem, offering a rich and unified experience for Linen Club, to live up to its brand promise of “Passionate as you are”.</span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="mceitemhidden" face="" style="font-size: 14.6667px; text-align: left;"><span style="font-size: 12pt;"><br /></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="mceitemhidden" face="" style="font-size: 14.6667px; text-align: left;"><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="mceitemhidden"><b><span style="font-size: 12pt;">AGILITY HELPED US PIVOT THROUGH COVID-19 AND THE LOCKDOWN<o:p></o:p></span></b></span></p><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="mceitemhidden"><span style="font-size: 12pt;">For VGC, this project was truly a memorable one; not just because we love the brand and the fabric but also because the project was executed through the peak of the lockdown. The lock-down and remote working threw up a variety of new hurdles around sourcing, production, packaging, design and digital approvals, however, we have still been able to push forward and successfully launch the project.</span></span><span class="mceitemhidden"><span style="font-size: 12pt;"><o:p></o:p></span></span></p><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="mceitemhidden"><span style="font-size: 12pt;"> </span></span></p><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="mceitemhidden"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">“As we prepare ourselves for the future, we want the Linen Club brand identity to manifest our passion for linen combined with our heritage, our </span></i></span><span class="hiddensuggestion"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">expertise,</span></i></span><span class="mceitemhidden"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> and our authenticity. The new identity while staying true to the core values of Linen Club, gives it credible and inspiring imagery,"</span></i></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> </span></span></p><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="hiddenspellerror"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">Satyaki</span></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> </span></span><span class="hiddenspellerror"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">Ghosh</span></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">, CEO, Domestic Textiles (</span></span><a href="https://www.grasim.com/" target="_blank"><span class="hiddenspellerror"><span style="color: #00837e; font-family: Helvetica; font-size: 10.5pt;">Grasim</span></span></a><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> Industries) Aditya </span></span><span class="hiddenspellerror"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">Birla</span></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> Group.</span></span><span style="font-size: 10pt;"><o:p></o:p></span></p><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span style="font-size: 10pt;"> <o:p></o:p></span></p><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="mceitemhidden"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">"As I am personally passionate about Linen, it was an absolute delight when </span></i></span><span class="hiddenspellerror"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">VGC</span></i></span><span class="mceitemhidden"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> was invited to rebrand Linen Club. Through the new logo, we have brought alive the story of Linen's European heritage, the legacy of the brand in </span></i></span><span class="xn-location"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">India,</span></i></span><span class="mceitemhidden"><i><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> and the fabric's authenticity in terms of its sustainable qualities. We then also translated it to a stylish visual narrative across a range of packaging and varied retail touchpoints," </span></i></span></p><p class="MsoNormal" style="font-size: 11pt; margin: 0cm 0cm 0.0001pt;"><span class="hiddenspellerror"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">Preeti</span></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> </span></span><span class="hiddenspellerror"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">Vyas</span></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">, Chairwoman and </span></span><span class="hiddenspellerror"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">CCO</span></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">, </span></span><span class="hiddenspellerror"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;">VGC</span></span><span class="mceitemhidden"><span style="color: #373737; font-family: Helvetica; font-size: 10.5pt;"> </span></span></p></span></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /> <p></p>Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-40523451412949807392020-07-27T06:54:00.001-07:002021-09-14T22:21:07.957-07:00The New Real, in Real Estate <div dir="ltr" style="text-align: left;" trbidi="on">
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<span face="Calibri, sans-serif"><span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #292929; letter-spacing: -0.05pt;"><span style="font-size: small;">The present situation is a perfect storm for the application of creativity. If necessity begets invention, we as designers and other top creative agencies can’t have a more important and urgent occasion to innovate and apply design thinking to meet the needs of this massive shift in lives and lifestyles.</span></span></span></h3>
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<span face="Arial, sans-serif" style="color: #222222;">Covid-19 has changed the world permanently. People are living differently, buying differently, and in many ways, thinking differently.</span><span face="Arial, sans-serif" style="background: white;"> </span><span face="Arial, sans-serif" style="color: #222222;">And in this context, the meaning of a home has truly surpassed the previously understood impressive structures that came with a laundry list of amenities.</span></div><div class="MsoNormal" style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt;"><b><span face="Arial, sans-serif" style="color: #bf8f00;"><br /></span></b></div><h3 style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: left;"><b><span face="Arial, sans-serif" style="color: #bf8f00;">A Sanctuary for Well-being</span></b></h3><div><b><span face="Arial, sans-serif" style="color: #bf8f00;"><br /></span></b></div>
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<span face="Arial, sans-serif" style="color: #222222;">A home today is much more than a place of rest, it has become a sanctuary for our wellbeing; and in the current </span><span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b;">crisis has highlighted the need for shelter and protection more than ever before. With organizations being forced to transition to WFH, the last four months have seen homes transition to become enablers of multiple roles; </span><span face="Arial, sans-serif" style="color: #222222;">where home meets boardroom meets the classroom meets happy hour.</span></div>
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<h3 style="font-family: Calibri, sans-serif; margin: 0cm 0cm 0.0001pt 2.7pt; text-align: left;"><b><span face="Arial, Helvetica, sans-serif" style="color: #bf9000;">Gearing up for the New Normal</span></b></h3>
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b;">Amidst the staged lift of the lockdown in different states, developers are gearing up their (re)entry into this new phase of life and work. Like all crises, COVID too has given way, to many unconceived opportunities, and real estate as a sector is setting the stage to embrace the new normal. Many of the most reputed names are using this time to consolidate their offerings with disruptive innovations.</span></div>
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b; text-align: right;">We at <a href="https://www.vgc.in/">VGC</a>, have had a chance to work with some of the most reputed names through this phase and would like to share our </span><span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b; text-align: right;">learnings of some of the leading trends reshaping the residential space. </span><span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b; text-align: right;"> </span></div>
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<b style="font-family: Calibri, sans-serif; text-align: left;"><span style="color: #bf9000;"> 1. OWNING VERSUS RENTING:</span> </b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQGbXeZeJV9R1_eN7LCDFzG-UnGBsOHPU_4ohKeBcIKfTS32CnXlI2BW7RwruBk98aOE9_GaJMzxSSudN-AZrDEFI_dTE8oyvBVIJnRZBU6o3vtQ6gHwV4PfzbGXlCv6qxH7pb8erNjbs/s1600/Owning+VS+Renting+.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1001" data-original-width="1305" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQGbXeZeJV9R1_eN7LCDFzG-UnGBsOHPU_4ohKeBcIKfTS32CnXlI2BW7RwruBk98aOE9_GaJMzxSSudN-AZrDEFI_dTE8oyvBVIJnRZBU6o3vtQ6gHwV4PfzbGXlCv6qxH7pb8erNjbs/s320/Owning+VS+Renting+.jpg" width="320" /></a><span face="Calibri, sans-serif" style="color: black; text-align: left;">Owing to the current pandemic, many professionals are thinking about owning a home rather than renting a residence. Interestingly, this is now also being considered by a large proportion of millennials, much earlier in their life. Markets have witnessed surged demand for RTMI homes, given the limitations of a rented accommodation to equip it to be future-ready. </span><span face="Calibri, sans-serif" style="text-align: left;"><span style="color: black;">From an investment point of view, undoubtedly a physical asset renders the highest sense of security especially during exigencies such as Covid-19, as opposed to dwindling stock and financial markets.</span></span></div>
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<span face="Arial, Helvetica, sans-serif" style="color: #bf9000;"><b>2. FORM OVER FUNCTION:</b></span><br />
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b;">With homes becoming the epicenter for every aspect of life, designers and architects around the globe are seen wearing a people-centric design-thinking hat. Going beyond the conventional molds, making every square foot work harder are the need of the hour. Effective zoning of the new multiuse homes, as well as using different materials and surfaces with higher anti-microbial properties, all have become crucial considerations for any spatial design work.</span></div>
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<span face="Arial, sans-serif" style="color: #bf8f00; font-size: x-small;"> </span><span face="Calibri, sans-serif"><span style="color: #bf9000;"><b>3. WELL SPACED NEIGHBOURHOODS:</b></span></span></div>
<span face="Calibri, sans-serif">While families living in large gated complexes appreciate the ease and availability of essential services with-in the ecosystem; overused amenities and crowded common areas are driving many to reconsider their options.</span><br />
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white;"><span style="color: #bf9000;"><b>4. FORCED TO LEAN ON TECHNOLOGY:</b></span></span></div>
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b;">Welcome to the age of Jetsons. Smart locks, wearable biometrics and voice sensors are likely to help homeowners minimize contact with surfaces. Also, robots are likely to coexist and compete with the housekeeping staff to reduce human interaction. Taking cues from this growing demand of tech-enabled living, many developers are seen garnering AI and digitally-enabled infrastructure to sharpen their offerings.<span style="font-size: 11pt;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw1Vv4qp9Qry7-8PzScGalXJTl82lMlAI4wWCZOe-64vnkXsmaOH_sXFCYkUe2HjMyQyD9gnByedhPcA_O8-5b_pZ0xViZH-F-z-PS2MvMO9tlrYiK9Z5QXdw-PdtLwieiDvmCZ7fqeL4/s1600/Sustainbility.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1001" data-original-width="1305" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw1Vv4qp9Qry7-8PzScGalXJTl82lMlAI4wWCZOe-64vnkXsmaOH_sXFCYkUe2HjMyQyD9gnByedhPcA_O8-5b_pZ0xViZH-F-z-PS2MvMO9tlrYiK9Z5QXdw-PdtLwieiDvmCZ7fqeL4/s320/Sustainbility.jpg" width="320" /></a></div>
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<b><span face="Arial, sans-serif" lang="EN-GB" style="color: #bf8f00; font-size: 11pt;"> 5. </span><span face="Arial, sans-serif" lang="EN-GB" style="color: #bf8f00;">HIGHER APPRECIATION FOR SUSTAINABLE AND ECO-FRIENDLY PRACTICES:<o:p></o:p></span></b></div>
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<span lang="EN-GB">Environmental awareness and social consciousness have dawned strongly in the minds of consumers. As a result, sustainability has become crucial, as they decide which developers they want to consider and the properties they want to invest in. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf3eXcQG5JlQ0qcptT0N4l0Fys0ZYZ-BcpwN3VpVjOCtiWe0t2YgwMZs_ZtgLrQqz2uxh5FLxla2bCW9bE21OAyejjt5JHHmj153Mlc8az8W4185OmpXjonYOmcrfL3xTRJAmaiky8zfg/s1600/Green+new+black.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1002" data-original-width="1305" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf3eXcQG5JlQ0qcptT0N4l0Fys0ZYZ-BcpwN3VpVjOCtiWe0t2YgwMZs_ZtgLrQqz2uxh5FLxla2bCW9bE21OAyejjt5JHHmj153Mlc8az8W4185OmpXjonYOmcrfL3xTRJAmaiky8zfg/s320/Green+new+black.jpg" width="320" /></a></div>
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white;"><span style="color: #bf9000;"><b>6. GREEN IS THE NEW BLACK:</b></span><span style="color: #2b2b2b;"> </span></span></div>
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white;"><span style="color: #2b2b2b;">Nature has emerged as a vital element that people desire in their immediate surroundings. Well ventilated spaces, surrounding landscapes are all a part of a new higher order of living. The untapped potential of indoor gardening is likely to play out too, serving not just as a stress buster but also as a means to healthy living.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir-ORzSHvAtEMxxYF-7L_TTrkJjrqY48n_Ph1QLNorlkW17wPd6tfJLQyJmg06-Kn5187_4Z9IAoIY6vYu2_PByySFFsuc_5Gvq4RUzoA2tQBRRRzs-3qkAWPB3w2BWci-zyqEe-PZ6UY/s1600/Stronger+brands.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: right;"><img border="0" data-original-height="1001" data-original-width="1306" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir-ORzSHvAtEMxxYF-7L_TTrkJjrqY48n_Ph1QLNorlkW17wPd6tfJLQyJmg06-Kn5187_4Z9IAoIY6vYu2_PByySFFsuc_5Gvq4RUzoA2tQBRRRzs-3qkAWPB3w2BWci-zyqEe-PZ6UY/s320/Stronger+brands.jpg" width="320" /></a></div>
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<span face="Arial, sans-serif" style="color: #bf8f00; font-size: small;">7. BRANDS OVER SMALLER BUILDERS:</span><span face="Calibri, sans-serif" style="color: #2f5496; font-weight: normal;"> </span></h2>
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<span face="Arial, sans-serif" lang="EN-GB" style="background: white; color: #2b2b2b;">As the economy grapples with the slowdown followed by the lockdown, and jobs are in question; people are seen largely favoring risk-free investments. As a result, the market is seeing heavy consolidation, and developers will have to re-engineer themselves to re-position their brand strongly in this environment. </span></div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-83957548874527394282020-01-10T04:19:00.000-08:002020-07-28T02:13:51.545-07:00Design, Communication Trends in the Alcobev Industry<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Addressing the
elephant in the room – India is a dark market where alcohol brands have had to
hide behind surrogates such as music, waters, and sodas for years in order to
reach out to the audience. However, the tide is slowly changing.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Gone are the days
where alcohol is associated with dingy-looking liquor stores adorned by dusty
bottles or with men in ganjees seeking desi daaru and sale through store shutter
windows late into the nights. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Today, as the taboo
around alcohol starts to wear off, in new-age urban India the alcohol
industry is also starting to shift dramatically at a fast pace. Drinking
culture is becoming normalised and in fact flourishing; giving rise to brands
innovating, finding newer ways to market themselves and actively engaging with
their audiences. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%;"><b>Vyas
Giannetti Creative</b> is an </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%;"><a href="https://www.vgc.in/" target="_blank">advertising agency in India</a></span><span style="line-height: 115%;">. </span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">Over the years, we
have worked with a number of brands in this industry, to help them address
various problems their brands have faced. From repositioning and branding exercises
to marketing and communication, being one of the <a href="https://www.vgc.in/about-vgc/who-we-are/" target="_blank">top advertising agencies in Mumbai</a>, Vyas Giannetti Creative (VGC) has
been able to help these brands across the board.<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">There are a number of
emerging trends in design and communication for the alcobev industry and we’d
like to demonstrate some of these through two of our projects - <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">1. Foster’s, one of
the world’s leading beer brands, had trouble connecting with their audience
when they launched in India. VGC helped position them for the local context and
rolled out a holistic communication strategy, right from brand activation to
product advertisements and much more. <br /><br /><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">2. TJ’s BrewWorks is a
brand with a national ambition that opened its first microbrewery in Pune. With
microbreweries being a relatively new concept in India, we needed to find a way
to educate the audience about the concept of homebrewed beers to differentiate
it from the standard beer. To do so, we strategically branded the company, created
an environment and various elements within it that showcased the different
types of beer on offer, developed communication and a whole lot more.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, let’s take a look at some of these trends we spoke about earlier. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghYXmC5elevLQ9wg6hh5kPYbh9nTFo2RUBRZJIEHIeWUrqrX_RbhiMEAXTdXbEMymKw6vdGCff81Uf0CWNcW_SEqVdG_W_JdYAzF3vVsToY1rRUgFOMGqiviSlPpO8ZG-IOdZMc0puaXw/s1600/fosters-1-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="clear: left; float: left; font-family: "arial" , "helvetica" , sans-serif; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="816" data-original-width="1600" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghYXmC5elevLQ9wg6hh5kPYbh9nTFo2RUBRZJIEHIeWUrqrX_RbhiMEAXTdXbEMymKw6vdGCff81Uf0CWNcW_SEqVdG_W_JdYAzF3vVsToY1rRUgFOMGqiviSlPpO8ZG-IOdZMc0puaXw/s400/fosters-1-01.jpg" width="400" /></span></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Rfj5BeZRdx3961W0v8AKIQfia8kane0SLy15a3SdJUascawnyJohQv08zkMvWu2u0YY25vbeYfwwffd-qdF7ZNjC24b2RrbTobpZW29KCGcp6UUyT5uTSRZvrsB8YL27T_SSv35ArBc/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_4-01-01.jpg" imageanchor="1" style="clear: left; display: inline; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Rfj5BeZRdx3961W0v8AKIQfia8kane0SLy15a3SdJUascawnyJohQv08zkMvWu2u0YY25vbeYfwwffd-qdF7ZNjC24b2RrbTobpZW29KCGcp6UUyT5uTSRZvrsB8YL27T_SSv35ArBc/s400/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_4-01-01.jpg" width="400" /><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHT7wWzI9tNXeO5Rnpy-jvL_vrL_QLKfhCC0FZOkI0yyk4RXW7k5iwH94vhyMi5OTRHWasdUaqJWsTnJis1Fx3fEg5A1V2IqsPvYDijO_OgI37cEoO0yEmLXT1P_w_JFFMCAFTyuQ1ifk/s400/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_2.jpg" style="text-align: center;" width="400" /></span></a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfopUQ4PwUQWchEHRUw4JQ7a6loLhRl6NobdmC39lRRjzj0mFNEXIrOnacU2JepZJ0qQtgZ3VJY_KA1VjCv_zaWG4iR2bxPP3SLYK6pOYb-MrgdXa-JGQqJHLlaBvMFhFe3cN15XYVXOc/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_3-01.jpg" imageanchor="1" style="clear: left; display: inline; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfopUQ4PwUQWchEHRUw4JQ7a6loLhRl6NobdmC39lRRjzj0mFNEXIrOnacU2JepZJ0qQtgZ3VJY_KA1VjCv_zaWG4iR2bxPP3SLYK6pOYb-MrgdXa-JGQqJHLlaBvMFhFe3cN15XYVXOc/s400/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_3-01.jpg" width="400" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>The Chillheads - depicting different ways to chill</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoBEoP1n43VheIk-ptNqSbk4eZN1nR3iMvvcHckBRCZJpm5bwYAi7OVdrO2gvsnIj329OTsdN2vs6dJRyniDLgTZkNSoaPJ0J4SlJ9s6V8yq-3xhNGiRyua2e5b-NfjQDEZ_4xEoS0wcg/s1600/Fosters+cold.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em; text-align: left;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoBEoP1n43VheIk-ptNqSbk4eZN1nR3iMvvcHckBRCZJpm5bwYAi7OVdrO2gvsnIj329OTsdN2vs6dJRyniDLgTZkNSoaPJ0J4SlJ9s6V8yq-3xhNGiRyua2e5b-NfjQDEZ_4xEoS0wcg/s1600/Fosters+cold.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em; text-align: left;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="820" data-original-width="1093" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoBEoP1n43VheIk-ptNqSbk4eZN1nR3iMvvcHckBRCZJpm5bwYAi7OVdrO2gvsnIj329OTsdN2vs6dJRyniDLgTZkNSoaPJ0J4SlJ9s6V8yq-3xhNGiRyua2e5b-NfjQDEZ_4xEoS0wcg/s200/Fosters+cold.jpg" width="200" /></span></a><br />
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Innovative Packaging:<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">When it comes to beer, most beer drinkers prefer a nice, cold one. Warm beer is despised by beer aficionados, the world over. But, how does one tell if your beer is cold enough to drink. 10 minutes in the refrigerator? 20 perhaps? There’s isn’t really a science or guide to getting this bit right.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoBEoP1n43VheIk-ptNqSbk4eZN1nR3iMvvcHckBRCZJpm5bwYAi7OVdrO2gvsnIj329OTsdN2vs6dJRyniDLgTZkNSoaPJ0J4SlJ9s6V8yq-3xhNGiRyua2e5b-NfjQDEZ_4xEoS0wcg/s1600/Fosters+cold.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"></a><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>When Warm</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoBEoP1n43VheIk-ptNqSbk4eZN1nR3iMvvcHckBRCZJpm5bwYAi7OVdrO2gvsnIj329OTsdN2vs6dJRyniDLgTZkNSoaPJ0J4SlJ9s6V8yq-3xhNGiRyua2e5b-NfjQDEZ_4xEoS0wcg/s1600/Fosters+cold.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoBEoP1n43VheIk-ptNqSbk4eZN1nR3iMvvcHckBRCZJpm5bwYAi7OVdrO2gvsnIj329OTsdN2vs6dJRyniDLgTZkNSoaPJ0J4SlJ9s6V8yq-3xhNGiRyua2e5b-NfjQDEZ_4xEoS0wcg/s1600/Fosters+cold.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="820" data-original-width="1093" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoBEoP1n43VheIk-ptNqSbk4eZN1nR3iMvvcHckBRCZJpm5bwYAi7OVdrO2gvsnIj329OTsdN2vs6dJRyniDLgTZkNSoaPJ0J4SlJ9s6V8yq-3xhNGiRyua2e5b-NfjQDEZ_4xEoS0wcg/s200/Fosters+cold.jpg" width="200" /></span></a><br />
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<span style="text-align: left;"><span style="font-family: "arial" , "helvetica" , sans-serif;">To fix this, VGC had designed thermo-sensitive packaging a beer brand. The packaging would reveal a hidden element (like a mountain or the degree symbol, as depicted in the visual) when at or under the preferred temperature for consumption (anywhere between 4 to 7 degrees Celsius for a typical lager) and this element would disappear, when it was warm. This way, even before picking up a bottle or pulling it out of your fridge, you’d know that your beer was cold and ready to consume.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i> When Cold</i></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Immersive Experiences:</span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Today’s consumer
prefers experiences over products (oh, that typical millennial mindset!). They
are interested in engaging with their environment rather than just sitting
around and having a drink. They like to get into the thick of things. So, when
we set out to design the brewery, we wanted to create an experience that was
definitely out of the ordinary, by making the whole place conversational and
engaging the audience across all touch points.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLseJPe9iO_Z5ocAyRYri3Y48uagt1svFwRgAaGWBDRxxujuhzaHA33XnTtrqcFZ_96_tnVPA1Zmb-V2NymR43HHf3M7JR1-RJEpBh_w-m8xFkGbPfKz0VXRyyVB79YYdjUxpK9k56DRs/s1600/TJs-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1025" data-original-width="1600" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLseJPe9iO_Z5ocAyRYri3Y48uagt1svFwRgAaGWBDRxxujuhzaHA33XnTtrqcFZ_96_tnVPA1Zmb-V2NymR43HHf3M7JR1-RJEpBh_w-m8xFkGbPfKz0VXRyyVB79YYdjUxpK9k56DRs/s320/TJs-01.jpg" width="320" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt; text-align: left;"></span></span></div>
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<span style="font-size: 12pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Beer Mood Swatch</i></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdBMaNuFHEBTaLNEA5AA6G30cO998MPbGI3m41nKqhn6haYg5An3VYqwXF2jZHLTeDculka6z2UbsyvfdnyYsUXSFTWLG-P1W_pkUWQt7Z1AeW5MWmLdX1AT5Z5mB2cmXEROuIyua01xs/s1600/TJs-03-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdBMaNuFHEBTaLNEA5AA6G30cO998MPbGI3m41nKqhn6haYg5An3VYqwXF2jZHLTeDculka6z2UbsyvfdnyYsUXSFTWLG-P1W_pkUWQt7Z1AeW5MWmLdX1AT5Z5mB2cmXEROuIyua01xs/s320/TJs-03-01.jpg" width="320" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Revolving Beer Menu –
For those that can’t make up their mind </i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhetL9lEhp_QO0esN12yN6qPPslqXBeAjzWTlDl25_y0SkR4pv4f5aXuVR9ZMgAvb9y4trRyWlfNQeCAr5X6h7hOzkL9P_wOlpWshONqW1U_JBPvyPlWs4p3JNRvKgGbPUhnrqtLHhcLQg/s1600/TJs-02-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="929" data-original-width="1600" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhetL9lEhp_QO0esN12yN6qPPslqXBeAjzWTlDl25_y0SkR4pv4f5aXuVR9ZMgAvb9y4trRyWlfNQeCAr5X6h7hOzkL9P_wOlpWshONqW1U_JBPvyPlWs4p3JNRvKgGbPUhnrqtLHhcLQg/s320/TJs-02-01.jpg" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Our intent was to
establish the brewery as a place that not only brewed beer but also brewed conversations,
art, music, news and much more. So, from interactive table mats and coasters,
where consumers could fill in answers to certain questions and win a ‘six-pack’
to a blackboard where people could draw or write about what was brewing in
their lives, the whole space was designed to interact with the consumer. We
even created a beer mood swatch so that consumers could pick a beer based on
their mood. Even the menu was playful and interactive. All of this really
helped bring alive the place and made it the preferred destination to get a
brew. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtYw69ILoQ4ZEJx8GA0vlWmjkgp1Y6iUoxVqdA2INmYkvjT2R3tAd14tLKiZqcR40HkbJF8x3-rSP_IyneeYA0n2qAWsSJW0G-wPGZapBOccGFSFHkgFU7uDOGLMNwA2qh3KzJUgb0jw/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_6-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtYw69ILoQ4ZEJx8GA0vlWmjkgp1Y6iUoxVqdA2INmYkvjT2R3tAd14tLKiZqcR40HkbJF8x3-rSP_IyneeYA0n2qAWsSJW0G-wPGZapBOccGFSFHkgFU7uDOGLMNwA2qh3KzJUgb0jw/s320/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_6-01.jpg" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>The beer lounge model
at an airport</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVmvkidWZuT8V212i8mxaaxqg_ZUqNep4DF_cawP5TzQ1irY-Y9gsk_RWm2Rbovp4gFee48PMXFyw3dI8q2yATmsEtynTc1TLVajSa7_H_6Fb8bVAvqjQOtd5VaBd2Q2DSRolLML8QZm4/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_7-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVmvkidWZuT8V212i8mxaaxqg_ZUqNep4DF_cawP5TzQ1irY-Y9gsk_RWm2Rbovp4gFee48PMXFyw3dI8q2yATmsEtynTc1TLVajSa7_H_6Fb8bVAvqjQOtd5VaBd2Q2DSRolLML8QZm4/s320/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_7-01.jpg" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>The beer lounge
adapted for a pub</i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We were also tasked
with creating immersive beer lounges, which were aligned with the parent
brand’s positioning; these would offer a customer maximum control over the
brand experience while delighting their five senses and also help in driving
in traffic. The beer lounges were designed to have chill pits, a bar area and a
lounge area for people to relax and move around in. Created for people to
actually chill in while getting some of their favourite beer, this model could
also be replicated in public spaces and pubs all across the country, from
airports to malls and more.<br /><br /><o:p></o:p></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;">Engaging the audience:</b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As the mindset of the
audience shifts and brands become more inclusive towards them (especially
women, who make up a large share of their customer base), it is becoming increasingly
important for alcohol brands to actively engage with their diverse target group
across various touch points.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">A universally simple
way to do this is to use elements of humour in your communication. This can be
across mainline communication, or in our (India’s case) across customer experience
points.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisltG1uOoHGvZBoYM9e6hHBQlMnp4LSwqpNjiYqf2uHDqKboiG2kUsSG36eOt-XJGdL6ULp-5aNtcWqNbJc-r2HvRr5E3q4QRRCBG_k_zkM81Gp7W7oZ34-ieWIiL2vWoWLqVAeqRTNzo/s1600/TJs-04-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1429" data-original-width="1429" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisltG1uOoHGvZBoYM9e6hHBQlMnp4LSwqpNjiYqf2uHDqKboiG2kUsSG36eOt-XJGdL6ULp-5aNtcWqNbJc-r2HvRr5E3q4QRRCBG_k_zkM81Gp7W7oZ34-ieWIiL2vWoWLqVAeqRTNzo/s200/TJs-04-01.jpg" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnvOvUefhnjRI3GjbvlH60XM3qBERztZfJpi53u2LyR9pmOHcluovKcWWwVrJ8IwN9sa8hUST-vwB9o8VYKw14mW_Nz3hkRpgZ6yt8lsJBRO1NrCBpBW0CXyimml3hrCVqA6v-devDI90/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_5-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1429" data-original-width="1429" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnvOvUefhnjRI3GjbvlH60XM3qBERztZfJpi53u2LyR9pmOHcluovKcWWwVrJ8IwN9sa8hUST-vwB9o8VYKw14mW_Nz3hkRpgZ6yt8lsJBRO1NrCBpBW0CXyimml3hrCVqA6v-devDI90/s200/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_5-01.jpg" width="200" /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Fun ‘O Clocks</i><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigle9MjiOzBbO5sNUfdSIBTuhKZBaJG2XJuTGNr4dKt2W9-wh5xbf4cn5SIOUCmHUKyNkDxBKSEN90ggkqFI3n7-AxrMKCzKnPnWEJ72MetO7R4cA_Q0J1OI8MsHNVn5G26k_Zf1zDqeQ/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_8-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigle9MjiOzBbO5sNUfdSIBTuhKZBaJG2XJuTGNr4dKt2W9-wh5xbf4cn5SIOUCmHUKyNkDxBKSEN90ggkqFI3n7-AxrMKCzKnPnWEJ72MetO7R4cA_Q0J1OI8MsHNVn5G26k_Zf1zDqeQ/s320/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_8-01.jpg" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Standees, Banners and
Collaterals to bring alive the brand’s positioning</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE8yfBLzwHh_0ujyd5P6ux77CqpZ_DKaIARn3Dw_Hd5K36AQSrlI_NgltXewrRt65DGbTlGNlTFs8R6evXlXmi0ZQqMFcQZAMtyeRL7zN-bHvgSTY6ziOmli6aOlfMu_Q_M8UUORNZ_pg/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_9-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE8yfBLzwHh_0ujyd5P6ux77CqpZ_DKaIARn3Dw_Hd5K36AQSrlI_NgltXewrRt65DGbTlGNlTFs8R6evXlXmi0ZQqMFcQZAMtyeRL7zN-bHvgSTY6ziOmli6aOlfMu_Q_M8UUORNZ_pg/s320/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_9-01.jpg" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"> <o:p></o:p> </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Funny quips under
bottle caps </i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Cheeky lines, punchy
captions and engaging visuals are the norm. It helps make the brand more
relatable and inclusive. Also, adding an element of fun, helps the brand stay
buzzy and entertaining for the end consumer. From pubs to breweries and from
experience design to ATL (restricted) communication we have used elements of
fun across various places, to playfully engage & captivate our audience.<br /><br /><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Compelling Associations:</b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Earlier, alcohol
brands used to settle for being passive sponsors with their logos strewn all
over a baseball field or cricket stadium. Today, a lot of brands are developing
properties of their own, engaging with new audiences and chartering new paths
for customer engagement. Associating alcohol with music however, is a
no-brainer.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHumimbTRdkZB8u23miBKMtb-6PqwAq_cSqPA45mJmT1WxWh4_x_5HTPJ4BIWQo74RyyWdNKPP6fXPkHgjlwU2vOy-XRRJaHnyH4KzRU37IIsKWo8zdwI_vS1dwmdYPVMhYT8qU1wG7M0/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_10-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1436" data-original-width="1600" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHumimbTRdkZB8u23miBKMtb-6PqwAq_cSqPA45mJmT1WxWh4_x_5HTPJ4BIWQo74RyyWdNKPP6fXPkHgjlwU2vOy-XRRJaHnyH4KzRU37IIsKWo8zdwI_vS1dwmdYPVMhYT8qU1wG7M0/s200/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_10-01.jpg" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTUYLKDmqTZk-bwELxFJJRKCMwtmMRSbdk2Fxe-8QVmsphUMHe3PIoe2im4nL1pSn0stueaR4kod1HLLik3yn1Cb-TwNIix7ni1JfrUAVSY_9dMfurJoGDa4tv5JtIorxyHsaNWAiIcTY/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_12-01.jpg" imageanchor="1" style="clear: left; display: inline; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img border="0" data-original-height="1200" data-original-width="1600" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTUYLKDmqTZk-bwELxFJJRKCMwtmMRSbdk2Fxe-8QVmsphUMHe3PIoe2im4nL1pSn0stueaR4kod1HLLik3yn1Cb-TwNIix7ni1JfrUAVSY_9dMfurJoGDa4tv5JtIorxyHsaNWAiIcTY/s200/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_12-01.jpg" width="200" /></a> </div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Invites and Communication for the stand-up event with Vir Das</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg__kUyZkNacwb4_5yP_SBSUGCZNcmYqT_XstJ02FG18CL6SMn-6Y5CroRrVG-6WaPRVWpHlJz2g83fXAxfNDXBfnuyhF41tcHJVe3eOimjuGMYmqPZ78rdKX0LdEP-3G_0oRi5xGFtYaY/s1600/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_11-01.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg__kUyZkNacwb4_5yP_SBSUGCZNcmYqT_XstJ02FG18CL6SMn-6Y5CroRrVG-6WaPRVWpHlJz2g83fXAxfNDXBfnuyhF41tcHJVe3eOimjuGMYmqPZ78rdKX0LdEP-3G_0oRi5xGFtYaY/s320/Foster%25C3%25A2%25E2%2582%25AC%25E2%2584%25A2s_11-01.jpg" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;"><i>Coasters with different messages that you could share with a friend or pass to a stranger to begin a conversation with</i></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Bringing the brand alive online:<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The internet and
social media are the perfect place to bring your brand alive. Especially in
India, where brands are restricted in terms of mainline communication, the online
channels have fewer restrictions, allowing brands to engage directly with their
audiences.</span> <o:p></o:p></div>
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<i><span style="font-family: "arial" , "helvetica" , sans-serif;">Giving people the opportunity to share a talk about their favourite brew</span> </i></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>A whole lot of merchandise and gear that could be won or purchased</i></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The Result – A huge
number of fans in an extremely short span of time.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">For clients in the
restricted space, the key is to make the communication engaging, impactful and
fun. In fact, we did this at a time where social media marketing was still
relatively new to India. From gifting & promoting merchandise to badges,
exclusive content, contests and other engagements, the campaigns we created and
executed, helped boost engagement and awareness of these brands. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As audiences become
younger and as the media by which we engage with them becomes even more
diverse, it is important for brands in the alcobev industry to find newer,
innovative ways to engage with them, is our belief as an <a href="https://www.vgc.in/" target="_blank">advertising agency in India</a>.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">From using
cutting-edge technology, to crafting immersive experiences and engaging with
talented creative agencies, brands are doing everything they can to stay ahead
of the competition. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">So, how can you
increase your brand’s edge? <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Well, watch this space
or log on to our website – <span class="MsoHyperlink"><a href="http://www.vgc.in/">www.vgc.in</a></span>
for help with your brand or to just watch out for more emerging trends and
techniques to tackle the ever-evolving alcohol market. We are one of the <a href="https://www.vgc.in/about-vgc/who-we-are/" target="_blank">top advertising agencies in Mumbai</a>.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">-<span style="font-stretch: normal; line-height: normal;"><span style="font-size: xx-small;"> </span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -0.25in;"><b><i><br />Article as
featured in Ambrosia India (The Magazine for the Alcobev Industry)</i></b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOMm1yU7xP1d3wlokYUhwX_lrUZ7eFdp4lLcw-aVANZvB2PK8r9zjayXHHhtP-EisCnIgnSS3SWOG53fmhlOGjdK2PbilRBcskaO29634pb9-v3r7FRX1YzjW_RO73GYKe1QzJbQ5s478/s1600/Blog+lead-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="1600" height="51" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOMm1yU7xP1d3wlokYUhwX_lrUZ7eFdp4lLcw-aVANZvB2PK8r9zjayXHHhtP-EisCnIgnSS3SWOG53fmhlOGjdK2PbilRBcskaO29634pb9-v3r7FRX1YzjW_RO73GYKe1QzJbQ5s478/s640/Blog+lead-02.jpg" width="640" /></a></div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-66622356562667875242019-09-19T01:57:00.001-07:002021-09-14T22:26:29.252-07:00THE FUTURE OF BRANDS IN A WOKE WORLD<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPAtD1tICh23QjWaxEKpMZhyphenhyphenXVgwdtENDbbjqcVqHRt_glIQ9_18nl-7zgaruXU-9sQAZoCZpfFhWpE_U9OcWSpIytnAyAEx2JoIN2XZeuZtnn1w7qTTg8vGbgDQnEsNzLQOnyWvMwfNs/s1600/kathmandu.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="957" data-original-width="1600" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPAtD1tICh23QjWaxEKpMZhyphenhyphenXVgwdtENDbbjqcVqHRt_glIQ9_18nl-7zgaruXU-9sQAZoCZpfFhWpE_U9OcWSpIytnAyAEx2JoIN2XZeuZtnn1w7qTTg8vGbgDQnEsNzLQOnyWvMwfNs/s640/kathmandu.jpeg" width="640" /></a></div>
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<span style="mso-ansi-language: EN-US;">By Tanvi Shah<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="mso-ansi-language: EN-US;">Woke<o:p></o:p></span></u></b></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="mso-ansi-language: EN-US;"><br /></span></u></b></div>
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<span style="mso-ansi-language: EN-US;">A wonderful term
originating from a political African-American movement, refers to an awareness
and alertness of social injustices. Popularised by social media in the recent
times, the term now encompasses a state of being awakened, being conscious. <o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">Our current
socio-political environment coupled with ease of communication has led to a
worldwide shift towards people expecting not just communities and governments
but also large corporations to take a more active role towards environmental
and social issues pertaining to them. For brands, this means aligning the
brands’ values to those of the consumers’. Because, a 2018 Edelman (a Brand Strategy Consultancy</span><span face=""arial" , sans-serif" style="background-color: white; color: #222222; font-size: 16px;">)</span> survey found that 69% of millennials worldwide are belief-driven buyers. Even though first world countries are leading this wave, it is still significant for India.</div>
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<span style="mso-ansi-language: EN-US;">Enter the concept of
‘woke brands’. <o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">Brands are
increasingly tapping into consumer-held social values to build resonance with
consumers and make way into their repertoires. We are seeing a rise of woke
branding across categories positioning themselves as ‘woke’ through their
stance on social issues, environmental responsibility and sustainable practices.
<o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">But it’s not always
that simple. Cultures are seeing more extreme divisions today within the
socio-political context than ever before and offence taking is rampant. The
rise of far-right leadership globally is being attributed to the voice of the
mass majority whilst leftist ideologies seem to be concentrated towards the
younger, urban elite. So where should brands stand? Does taking a stance on
issues pertaining beyond your business put you in a position of risking
alienation of a certain audience? <o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">Last year, Nike was at
the centre of this division of sentiment when it decided to sign Colin
Kaepernick on as a brand ambassador, taking a direct shot at NFL and supporters
of its response. However, contrary to predictions, the brand’s stock rose and
hit a record high in the aftermath. Essentially, the ‘risk’ paid off. <o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">When choosing sides,
it has proven to be wiser for brands to lean towards liberal values simply
because it is the side with higher spending capacity and social currency. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUhs1vMmWSs91rbpL5RWxTyipSO-e7XZyZxfi4OVYZxhYu-AKz6jEHzzFug1Zijr2WwZm84yz2bb-mrELcfpS_7YaOVxxRXDLmmcNfKzAQPortK6xk_nNCTDRLxkvqUPs-hgytK5GIUjY/s1600/tatatea.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUhs1vMmWSs91rbpL5RWxTyipSO-e7XZyZxfi4OVYZxhYu-AKz6jEHzzFug1Zijr2WwZm84yz2bb-mrELcfpS_7YaOVxxRXDLmmcNfKzAQPortK6xk_nNCTDRLxkvqUPs-hgytK5GIUjY/s640/tatatea.jpg" width="640" /></a></div>
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<span style="mso-ansi-language: EN-US;">Ariel’s #sharetheload
campaign about gender roles and Whisper’s #likeagirl are some of the many
campaigns that were met with great praise for attempting to change the
incumbent discourses in these categories. Tata Tea took it a step further with
the Jaago Re campaign by extending it to an initiative that pushes the idea of pre-activism
in the age of reactive internet activism.<o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">The fashion industry
which is quickly waking up to being seen as one of the biggest environmental
villains is seeing an exponential rise of brands supporting organic textiles
and reviving waning crafts. Even fast fashion retailer Asos has introduced a
sustainability filter for the conscious consumer.<o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">We, at VGC - the <a href="https://www.vgc.in/" target="_blank">best branding agency in India</a>, have had the opportunity to work
with a truly ‘woke’ brand, 360Life. In the real estate industry, which suffers
from a lack of brand purpose, 360Life breaks the clutter and makes a dent.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdJRka2Ad3umWqVQ2uxq6_TWI6DMf4GMoWQ2IRvXV5V0qcoNzsRZAxSzJY_wZz53_D2-MimeSa1tVRPo1fH84YXCzMpVXjetmJeEzc46hB3pUDQNCIb0HnaiJbQbnlHa7vAYonTDp0lSI/s1600/360SunMoonLogobluecolor.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="600" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdJRka2Ad3umWqVQ2uxq6_TWI6DMf4GMoWQ2IRvXV5V0qcoNzsRZAxSzJY_wZz53_D2-MimeSa1tVRPo1fH84YXCzMpVXjetmJeEzc46hB3pUDQNCIb0HnaiJbQbnlHa7vAYonTDp0lSI/s640/360SunMoonLogobluecolor.gif" width="640" /></a></div>
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<span style="mso-ansi-language: EN-US;">Stemming from a
foundation of deep knowledge about Vedic practices, natural living, sustainability,
and engineering, the intention of the brand is to lead the wave for holistic
living. This is provided through curation of vertical forestry to promote
living in harmony with nature, architectural planning to harness and optimise
the flow of sunlight and wind, access to chemical free organic food, FMCG
products and alkalinised water supply as well as employment of ancient Vedic
rituals to energise and elevate the physical environment. 360 Life brings to
life a proposition of ‘conscious living’.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI38C1PyTNiK2A4q89cVyAGuMyxw3CRA-6Fth8egXWrGoWwrnJjZLQ49LmTa3e5WPrxzlF9wJgWCyHajvomp7GZlFr0R-er9cjwa44lx6CM6M5nTktPYoNH-jM_EPAm3-IrPIM6FsbEvU/s1600/News.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="713" data-original-width="974" height="468" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI38C1PyTNiK2A4q89cVyAGuMyxw3CRA-6Fth8egXWrGoWwrnJjZLQ49LmTa3e5WPrxzlF9wJgWCyHajvomp7GZlFr0R-er9cjwa44lx6CM6M5nTktPYoNH-jM_EPAm3-IrPIM6FsbEvU/s640/News.jpg" width="640" /></a></div>
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<span style="mso-ansi-language: EN-US;"><b>However, brands need
to tread carefully with their attempt to be seen as ‘woke’ as consumers are
quick to call out brands seen as gimmicky.</b><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_cuBSJeZAvqBBeRAwaOfat7NtxTxPypLlM0IjMe91uwCkGgG4d4VffF6u-01uyYK6OvHWsJmOaVVEFJDFkyvgVFH86fwq7HkqzD_OlqAIjWi-aT6GoFowGjlMtnyIgLn5EqwZDghVkVo/s1600/cadbury_2_1200.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="667" data-original-width="1200" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_cuBSJeZAvqBBeRAwaOfat7NtxTxPypLlM0IjMe91uwCkGgG4d4VffF6u-01uyYK6OvHWsJmOaVVEFJDFkyvgVFH86fwq7HkqzD_OlqAIjWi-aT6GoFowGjlMtnyIgLn5EqwZDghVkVo/s640/cadbury_2_1200.jpg" width="640" /></a></div>
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<span style="mso-ansi-language: EN-US;">Cadbury’s unity bar was
met with mixed responses despite marrying product features with a neat intent. And
then there are glaring oversights.</span></div>
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<span style="mso-ansi-language: EN-US;">Pepsi was met with great criticism post its
ad with Kendall Jenner breaking the tension between protestors and authorities
by offering a Pepsi. The brand ultimately took down the ad within 24 hours and
issued a public apology for its short-sightedness and commercialization of a
serious movement. <o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">Similarly, the
successful Gully Boy received slack for trivialising and appropriating the
‘Azadi’ slogan from student protests in Delhi to create a pop culture anthem. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmhHUF67DPO90FbRvEligpezvowq60emrTO5XifWcyFJSZ1XMK3sRKIpGfrjNFydWGtmtrYIX2Mkh8A_BogvNOQrz5WVMPeZwXMe8Wql-TjdOBqU943BnvUwrvP7DAATcD4saDhCo_gVM/s1600/Gully+Boy+Azadi.PNG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="333" data-original-width="1327" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmhHUF67DPO90FbRvEligpezvowq60emrTO5XifWcyFJSZ1XMK3sRKIpGfrjNFydWGtmtrYIX2Mkh8A_BogvNOQrz5WVMPeZwXMe8Wql-TjdOBqU943BnvUwrvP7DAATcD4saDhCo_gVM/s640/Gully+Boy+Azadi.PNG" width="640" /></a></div>
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<span style="mso-ansi-language: EN-US;">Essentially, ‘woke
washing’ does not work. People see through the facade and today, it’s easier to
mobilise public disdain than ever before. Between getting it right and trying
but missing the mark is a brand’s appetite to take risks. <o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">As the best branding agency in India, we believe authenticity has been
a buzzword in the branding world for a few years. But its consideration becomes
increasingly important with everyone jumping on the ‘woke branding’ wagon.
Brands need to go back to their DNA. Instead of looking outward, it’s the time
to look inward and be true to one’s own core. In times of high competition and
dropping loyalties, brands need to be willing to take risks and mark allegiance
with a value-driven consumer base. <o:p></o:p></span></div>
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<span style="mso-ansi-language: EN-US;">Also, limiting one’s ‘wokeness’
to communication without consideration of actions across business operations is
rather unauthentic and brands are liable to get exposed. It is important to
walk the walk before you talk the talk. And so, the journey to becoming a woke business
is inward really. Whilst most businesses are still on step 1, the future
belongs to those who evolve from step 1 to 3.</span></div>
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<ol style="text-align: left;">
<li><span style="text-indent: -0.25in;">Take a
stance through communication to make a deeper connection with the audience</span></li>
<li><span style="text-indent: -0.25in;">Integrate
responsible actions across your business activities</span></li>
<li><span style="text-indent: -0.25in;">Develop
businesses that stem from a conscious intent – actively play a role in
addressing a social or environmental issue</span></li>
</ol>
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<span style="mso-ansi-language: EN-US;"><b>And so, we, a <a href="https://www.vgc.in/get-in-touch/" target="_blank">Brand Strategy Consultancy</a>, leave you with
3 questions: </b><o:p></o:p></span></div>
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<ol style="text-align: left;">
<li><span style="text-indent: -0.25in;">What are
issues & social values that your consumers care about?</span></li>
<li><span style="text-indent: -0.25in;">What are
core values that you stand for?</span></li>
<li><span style="text-indent: -0.25in;">How can
you align yourself with your consumers’ values to form lasting relationships?</span></li>
</ol>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-24216013046952949262019-07-25T02:05:00.000-07:002019-07-25T02:08:01.452-07:00How to Profit from Design<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-IN" style="background: white; color: #333333; font-size: 10.0pt;">Being a
graduate of National Institute of Design, meant being hard wired to see Design
as a journey with a purpose. It was never just an end unto itself. Never just a
beautifier, but always a considered thought, translating into a creative idea,
manifesting into an outcome which could enhance lives, communicate a message
and deliver results.</span><span lang="EN-IN" style="color: #333333; font-size: 10.0pt;"><br />
<br />
<span style="background: white;">A few years ago, as a member of the India Design
Council; a government body, to help form Design policies, I went to Japan for
an induction training to help launch the India Design Mark, based on the</span></span><span lang="EN-IN" style="background: white; color: #333333; font-size: 10.0pt;"> </span><span lang="EN-IN" style="background: white; font-size: 10.0pt;">Good Design Mark<span style="color: #333333;">,</span></span><span lang="EN-IN" style="background: white; color: #333333;"> </span><span lang="EN-IN" style="background: white; color: #333333; font-size: 10.0pt;">of
Japan. This visit served as a huge inspiration for me.</span><span lang="EN-IN" style="color: #333333; font-size: 10.0pt;"><br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><span lang="EN-IN"><o:p></o:p></span></span></div>
<span style="background-color: white; color: #333333; font-family: arial, helvetica, sans-serif; font-size: 10pt;">Post
Hiroshima Japan’s economy was in shambles. In this scenario, the Japanese
government understood that key to their economic revival was becoming
internationally competitive and encouraged companies to integrate Design
skill-sets into their businesses. The Good Design Mark was instituted in 1957
to encourage great Design. And the rest is history!</span><br />
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<br />
<span style="background: white;">Other governments of countries like the
Netherlands and UK, themselves are huge consumers of Design ranging from public
spaces, to architecture, to country branding.</span><br />
<br />
<span style="background: white;">The key insight is that Design was evangelized
not by Designers, but by governments and businesses - For profit. And
Designomics, a philosophy and platform is exactly that - to help Indian
Companies understand and unleash the power of Design as a management tool.</span><br />
<br />
<span style="background: white;">The country is teeming with entrepreneurs.
Indian corporates now have global ambitions and competition abounds. The
earlier the value of Design is understood as an integral business process and
not just as a downstream </span></span><span lang="EN-IN" style="background: white; font-size: 10.0pt;">marketing<span style="color: #333333;"> </span></span><span lang="EN-IN" style="background: white; color: #333333; font-size: 10.0pt;">add-on, the more intelligent,
efficient and handsome ROI it can accrue. Design is a value creator first and
then a beautifier - form follows function.</span><span lang="EN-IN" style="color: #333333; font-size: 10.0pt;"><br />
<br />
<span style="background: white;">Internationally, businesses have been
evangelical about embracing Design - Disney, Sony, 3M, Lego, Nike, Airbnb,
Pepsi, Muji, Decathlon, are just a few names in a long list.</span><br />
<br />
<span style="background: white;">And then there is Apple, the mother of all Design
stories. As a business and a brand, so closely is its existence defined by
Design that when their Design director Jony Ives, recently quit, its stock
actually fell by 0.7%.</span><br />
<br />
<span style="background: white;">The Indian mindset largely continues to see
Design as a cost and not an investment. There are encouraging signs though; a
few companies have unlocked the value of design and this short list features
names like Titan, Pidilite, Mahindra and Mahindra, Future Group, Godrej, RPG
Group and </span></span><span lang="EN-IN" style="background: white; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Aditya
Birla Group<span style="color: #333333;">.</span></span><span lang="EN-IN" style="color: #333333; font-size: 10.0pt;"><br />
<br />
<span style="background: white;">The awareness is shifting glacially, but
growing. I was recently invited to be on the board of Century Textiles and
Industries Ltd., as an independent director. In India, inviting a person from a
creative background is very unusual. I was skeptical about my role but was
pleased when Mr. </span></span><span lang="EN-IN" style="background: white; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Kumar
Mangalam Birla<span style="color: #333333;"> made it a special point to
explain to the directors, the value a Design professional can bring to a
business. It is such an encouraging step for the Design community to be
understood and by the people that matter.</span></span><span lang="EN-IN" style="color: #333333; font-size: 10.0pt;"><br />
<br />
<span style="background: white;">Today India has a rich community of Designers
spanning the entire gamut of Design specializations; from Design Thinking to
Strategic Brand Design, Industrial, Textile, Packaging, Digital and many more.</span><br />
<br />
<span style="background: white;">It’s time we put India on the map. It’s time to
embrace Design as a Designomist, as you can only profit from it.</span><br />
<br />
<em><span style="background: white;">- </span></em></span><span style="font-size: 10.0pt; mso-ansi-language: EN-US;">Preeti Vyas</span><em><span lang="EN-IN" style="background: white; color: #333333; font-size: 10pt;">, </span></em><em><span lang="EN-IN" style="background: white; color: #333333; font-size: 10pt; font-style: normal;">Chairwoman and Chief Designomist - Vyas Giannetti
Creative</span></em></span><span style="font-size: 10.0pt; mso-ansi-language: EN-US;"><o:p></o:p></span></div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com1tag:blogger.com,1999:blog-8062705841184976042.post-62847355763440916472019-06-03T03:44:00.001-07:002020-07-28T04:19:50.752-07:00Signs that your Brand needs a makeover<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN-ZBeaQpBO0H_R4jzQb1f7CVmXFfJkKyAbfAzomQyBDP24NUebPQRfyVUBfMCSu9bLXplSy7enriowcIprZp8UOY9fXSJmlfZpIuyB3SfCUtBCHCf5tf4bqtbcsVA_-IpN_WWyVAUP5k/s1600/FOR+POST-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="1600" data-original-width="1474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN-ZBeaQpBO0H_R4jzQb1f7CVmXFfJkKyAbfAzomQyBDP24NUebPQRfyVUBfMCSu9bLXplSy7enriowcIprZp8UOY9fXSJmlfZpIuyB3SfCUtBCHCf5tf4bqtbcsVA_-IpN_WWyVAUP5k/s1600/FOR+POST-02.jpg" title="" /></a></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">In a highly competitive market place, where trends change almost as frequently as the weather, it is important </span></span></span></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">for <a href="https://www.vgc.in/what-we-offer/design-ecology/" target="_blank">branding companies in Bangalore</a> & across India, to evolve with the times. There comes a time in every brand’s lifecycle where it must adapt </span></span></span></span><span style="font-family: "times" , "times new roman" , serif;">to stay relevant.</span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">This often involves restyling logos, colour palettes, visual language, the photographic style and strategic repositioning, amongst other things. Sometimes even the name of the organization is changed during this process. Although there is usually one leading reason for making the change, the motivation behind a rebranding project is often a combination of various factors.</span></span></span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">Deciding whether you should rebrand or not can be difficult. Too often the red flags get lost in the hustle of our day-to-day activities. And when you do notice them, the decision to actually embark on a rebranding initiative is rarely an easy one. So, how do you know when it’s finally time to pick up the phone and call the professionals? (hint: www.vgc.in)</span></span></span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">Here are a few signs that your brand is probably ready for an update:</span></span></span></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieT7dzbdJqBthNRz4I_rXy3n1kenZivEvUeHgB_KQzWPA8JYTPMG-QYA5fZEdtnHVXMEIkK3bJOa3nU7vKkicC022QN80LZ6wyesavjCGILH-2kY6MQcjdu1PJN5TsIaGSsVRJemE3Nco/s1600/FOR+POST-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="868" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieT7dzbdJqBthNRz4I_rXy3n1kenZivEvUeHgB_KQzWPA8JYTPMG-QYA5fZEdtnHVXMEIkK3bJOa3nU7vKkicC022QN80LZ6wyesavjCGILH-2kY6MQcjdu1PJN5TsIaGSsVRJemE3Nco/s1600/FOR+POST-03.jpg" title="" /></a></span></span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">Branding is all about competitive differentiation. One may often feel that their brand is lost in the sea of the marketplace sameness. Repositioning along with rebranding and capitalizing on your USP can make your brand more visible to customers who search for unique solutions.</span></span></span></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">Once amongst one of Bangalore’s most famous hotels, The Solitaire was in desperate need of a brand makeover. They were now going to be a part of an up and coming hospitality group and were going to be rolling out some never-before-seen features and facilities in the hospitality space in India. They also wanted to move up a couple of stars, as the new offering would now be a ‘4-star’ premium hotel. VGC, the <a href="https://www.vgc.in/about-vgc/news/" target="_blank">best branding agency in India</a>, created an identity & brand language that was refreshingly new for the hospitality space and helped them differentiate themselves from the competition.</span></span></span></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Lcs46v9bvUflCR_rgsznrH0ok1bxqXfI4yhUlkKSxP6juGNeXlBUDcs71kHXkPOQUmQqcekbPujhUmClxQG4VJPc5uLkYMBXx5FKvuVjsWEGNuaVW9lW6p0UcKxZ0PIVjqoJEZ6EdMw/s1600/FOR+POST-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="1600" data-original-width="1226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Lcs46v9bvUflCR_rgsznrH0ok1bxqXfI4yhUlkKSxP6juGNeXlBUDcs71kHXkPOQUmQqcekbPujhUmClxQG4VJPc5uLkYMBXx5FKvuVjsWEGNuaVW9lW6p0UcKxZ0PIVjqoJEZ6EdMw/s1600/FOR+POST-04.jpg" title="" /></a></span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHzmTSP7Vf2bcX4JnALaRV3ChRQt9l7nuS8_piLJWCWvoXuSjAfTUFWjZ2STlQimmmMp7gQDkmYW1Nokm6-hjBSOQHxs60nGyMd2RS7CX4uW0aLzH7NHcyi-0WXxkxLl579IQGFosqWEc/s1600/FOR+POST-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="677" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHzmTSP7Vf2bcX4JnALaRV3ChRQt9l7nuS8_piLJWCWvoXuSjAfTUFWjZ2STlQimmmMp7gQDkmYW1Nokm6-hjBSOQHxs60nGyMd2RS7CX4uW0aLzH7NHcyi-0WXxkxLl579IQGFosqWEc/s1600/FOR+POST-05.jpg" title="" /></a></span></span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">It happens when the brand has changed their vision to meet the expectations of the audience. What may have seemed like a great identity 15 years ago, now no longer represents what your brand is all about. Sometimes changes are in a cultural context and can change the meaning of the brand identity.</span></span></span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span></span></span></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">When SPS Hospitals wanted to break away from their association with the Apollo group, and move in to bigger things (like expansion into new markets and verticals), they came to us to help them convey this change through strategic rebranding and for a campaign that conveyed the change they were going through (as healthcare can be a very sensitive space). We helped them by creating a fresh, new identity that not only reassured their audience of their expertise but also reflected their new vision.</span></span></span></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA1vtlvJjFNClTw2LfknTr4rN3YSBpJ3Cw4R6WygY47cBmOew_-kz1BZg6xVWFPW2kVgZoIf8GL-ienY2XAr-nfEGmSL5M5gk08rXSmSPz4PrHpmlKdWSYXpqW_yJ_6fEhOwROdK-H3kc/s1600/FOR+POST-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="1600" data-original-width="1329" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA1vtlvJjFNClTw2LfknTr4rN3YSBpJ3Cw4R6WygY47cBmOew_-kz1BZg6xVWFPW2kVgZoIf8GL-ienY2XAr-nfEGmSL5M5gk08rXSmSPz4PrHpmlKdWSYXpqW_yJ_6fEhOwROdK-H3kc/s1600/FOR+POST-06.jpg" title="" /></a></span></span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">The market price of a brand’s products or services are usually dictated by the way customers perceive a brand. This is an observation made by VGC, one of the leading <a href="https://www.vgc.in/what-we-offer/design-ecology/" target="_blank">branding companies in Bangalore</a>.</span></span></span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">If the price of your offering seems hopelessly fixed despite the rising costs of materials, then you may want to consider rebranding. By rebranding, you’ll not only be able to reshape the way your customers perceive you, </span></span></span></span><span style="font-family: "times" , "times new roman" , serif;">but also increase the price of your offering(s) accordingly.</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZA_zTjba_WsMCjjobBlUFpkTYC8i-N3xfS5_Prsyv1YpUlbOwstoW6I9GlIJ0aiyZo2S_ENF4EHRJciXYZIzppaVL7R3cba_lK2oZe0jft7rn3FJkHEmvQg0AnyAAWN72_tf8b7SkBU4/s1600/FOR+POST-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="537" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZA_zTjba_WsMCjjobBlUFpkTYC8i-N3xfS5_Prsyv1YpUlbOwstoW6I9GlIJ0aiyZo2S_ENF4EHRJciXYZIzppaVL7R3cba_lK2oZe0jft7rn3FJkHEmvQg0AnyAAWN72_tf8b7SkBU4/s1600/FOR+POST-07.jpg" title="" /></a></span></span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">When Hiranandani Upscale wanted to rebrand, but still retain their luxury status and the legacy & heritage </span></span></span></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">of the Hiranandani Group, VGC, the <a href="https://www.vgc.in/about-vgc/news/" target="_blank">best branding agency in India</a>, stepped into help them out. First, we suggested renaming the brand to </span></span></span></span><span style="font-family: "times" , "times new roman" , serif;">‘House of Hiranandani’ thereby graduating it to a brand of stature. The evolved identity, well thought-out </span><span style="font-family: "times" , "times new roman" , serif;">brand architecture and launch campaign resulted in the most successful sale period the company had seen in </span><span style="font-family: "times" , "times new roman" , serif;">a long time.</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHHzVr8aFppC6acFnPP2Ao3QMsdIX-anwTFoYtM-Z2MhXvMyYZQojqwc9rTPNfROpFSKvsZfIb-8myzwTpXZB8bqzQCZhXjCnYVkEh2kUZtfidSX-oPmYlebBSPWXHxYzVDr4_b4Vt-RQ/s1600/FOR+POST-08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="1600" data-original-width="792" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHHzVr8aFppC6acFnPP2Ao3QMsdIX-anwTFoYtM-Z2MhXvMyYZQojqwc9rTPNfROpFSKvsZfIb-8myzwTpXZB8bqzQCZhXjCnYVkEh2kUZtfidSX-oPmYlebBSPWXHxYzVDr4_b4Vt-RQ/s1600/FOR+POST-08.jpg" title="" /></a></span></span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">Trends state that over time, brands come across as outdated if they fail to adapt to what may currently be happening in the market & outside world. Your brand identity at time of inception might not necessarily be relevant ten years later. There is a constant need for change in a volatile market scenario and inconsistent consumer needs.</span></span></span></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHMV_McTHNLCYh8QdeA4s2oAYcps2mRJlw66OXr1Vs5A_pOdgIn_AmDLEwOzbnlhGzWM4UDeC6dNMkAFkXmVxq-ofbEHuOhfGZPJBjNzOXyOd_fMqhYz7OpVH9Vt1kBbYYUZyROmhGMt8/s1600/FOR+POST-09.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="1062" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHMV_McTHNLCYh8QdeA4s2oAYcps2mRJlw66OXr1Vs5A_pOdgIn_AmDLEwOzbnlhGzWM4UDeC6dNMkAFkXmVxq-ofbEHuOhfGZPJBjNzOXyOd_fMqhYz7OpVH9Vt1kBbYYUZyROmhGMt8/s1600/FOR+POST-09.jpg" title="" /></a></span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"></span>Dimexon takes pride on communicating that they are a contemporary and sophisticated brand that is poised for the future. But with its existing identity and communication, Dimexon was not sending out the right message to its audience. With this in mind, VGC created a new corporate identity that was striking, but also aptly modern in its minimalism and relevant for its audience. Together with the baseline ‘Tomorrow, Today’, it captured the superiority, timelessness and style of Dimexon. The identity helped the brand stand out in a cluttered industry as ‘the final word’ in quality and service.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQnn2tKaaoEqQyoBbo-VE1T14Jle94UzQ22cEVjxihmPGBF2PB4S9ml9WNPoc8or5YQ4x3q6OE4knpCti0uSqUXeia-Jq6b-8jByEiw4qs_cLyULruOVv9IQ85QP9kPEQCjy_laQrfApM/s1600/FOR+POST-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="1600" data-original-width="834" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQnn2tKaaoEqQyoBbo-VE1T14Jle94UzQ22cEVjxihmPGBF2PB4S9ml9WNPoc8or5YQ4x3q6OE4knpCti0uSqUXeia-Jq6b-8jByEiw4qs_cLyULruOVv9IQ85QP9kPEQCjy_laQrfApM/s1600/FOR+POST-10.jpg" title="" /></a></span></span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif;">Signs that it’s about time to rebrand can be just about anywhere. Often the first sign is that you’re wondering if a rebrand is necessary. Whatever eventually compels you to reach out to design professionals like us, you can rest assured you’re making the right decision. With the amount of measurable benefits that come with rebranding, </span></span></span></span><span style="font-family: "times" , "times new roman" , serif;">the investment is likely to pay off many times over.</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSGv8Guj3ZATqqlcEGXcd8O2qkWwRyR0TuFsas-6bTHwdrsRdU9_5BACpTeWh8oRP4YwZPWfwJoD87naX11nguE2VSkrdWPAjBIx0jyknHcwTieSS-UQ9zyZac_PHa0jJFYEf4XnNUi2Q/s1600/FOR+POST-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" title=""><img border="0" data-original-height="460" data-original-width="1600" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSGv8Guj3ZATqqlcEGXcd8O2qkWwRyR0TuFsas-6bTHwdrsRdU9_5BACpTeWh8oRP4YwZPWfwJoD87naX11nguE2VSkrdWPAjBIx0jyknHcwTieSS-UQ9zyZac_PHa0jJFYEf4XnNUi2Q/s640/FOR+POST-11.jpg" title="" width="640" /></a></span></span></div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-78766497028533194562019-02-19T22:15:00.000-08:002019-02-19T22:15:06.997-08:00VGC’s BIG Reveal<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" data-original-height="1087" data-original-width="600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVRwPjRTPQoYWat06oECgfK0OXHJFsfgK2Ie6933XmuMOCgU4VcZouOQ_mBy1yQ0BlL1Kjl7sX-EV7vsRxPuouT2flm8Xt8peNJTRUSLmV4UbbioLObvZkcYsz29SwIXh-WxhcNAab3ic/s1600/ABG-mailer-2019n.jpg" /></div>
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VGC's BIG Reveal <a href="http://bit.ly/AdityaBirlaGroupVGC2019" target="_blank">http://bit.ly/AdityaBirlaGroupVGC2019</a></div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-50301901976926569892019-02-03T22:32:00.000-08:002020-07-28T05:47:42.638-07:00Design Communication and Marketing Trends for the Millennial Generation<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A one-stop-shop for your brand’s strategic and creative needs</span></strong><strong><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, we are Vyas Giannetti Creative, one of India’s leading <a href="https://www.vgc.in/workshops-innovation-lab/" target="_blank">Design Thinking Consultancies</a>.</span></strong><span style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">We tell brand stories that create a direct impact on your business. We call this <b>Designomics</b>.</span><span style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">We are a multidisciplinary integrated design & communications agency with varied skill sets under our roof, we specialise in branding & brand strategy, communication & advertising (ATL, BTL, TTL and B2B), packaging, environmental, publication, digital & experiential design.</span><span style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
<div style="background-color: white; color: #201f1e;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="border: 1pt none; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">VGC was founded in 1997 with the vision to transform the marketplace through Strategic Integrated Design and Innovative Communication Solutions. </span><span style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Our expertise includes Brand Research and Strategy, Brand Architecture, Brand Identity and Management, Experiential, Editorial, Environment, Digital and Packaging Design, Advertising and more.</span><span style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="border: 1pt none; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">VGC is consistently ranked as one of India’s top Design Agency by The Economic Times and many others. </span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Over the years, we have launched several key milestone projects & helped our partners win a numerous national & international awards through the work we have done.</span><span style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
<div style="background-color: white; color: #201f1e;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Our work for them has also included strategic branding, communication, designing customer experiences, developing marketing collaterals, event related creative support, brand activations, digital design & communication and much more.</span><span lang="en-US" style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">With such a versatile profile, we offer a range of services, from <a href="https://www.vgc.in/what-we-offer/jumpstart-for-start-up/" target="_blank">creative design solutions for start-ups</a> to revamping strategies for well-established brands and more. We, as <a href="https://www.vgc.in/workshops-innovation-lab/" target="_blank">design thinking consultants</a>, create innovative & <a href="https://www.vgc.in/what-we-offer/jumpstart-for-start-up/" target="_blank">creative design solutions for start-ups</a> as well as for big firms.</span><span style="border: 0px; color: black; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
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<span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Millennials today are every brand’s key target audience. Therefore, it is important for brands, marketing managers, creative agencies etc. to understand what appeals to them and what doesn’t. Here are the top design, communication & marketing trends for the millennial generation.</span></span></div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-47896474594151929812018-11-27T01:39:00.000-08:002018-11-27T01:42:45.866-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-11455741700147728572018-09-25T01:45:00.003-07:002018-09-25T02:40:54.924-07:00VGC Design Lounge | Trends in Retail <div dir="ltr" style="text-align: left;" trbidi="on">
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-63795444267462861392018-08-27T04:50:00.000-07:002018-08-27T04:51:27.682-07:00Setting new benchmarks in Luxury Real Estate<div dir="ltr" style="text-align: left;" trbidi="on">
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-89615945057792489432018-08-23T03:54:00.003-07:002018-08-23T04:06:42.121-07:00India's best in education, chooses the best in design!<div dir="ltr" style="text-align: left;" trbidi="on">
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-92121489283233497072018-07-24T22:43:00.002-07:002020-07-28T06:21:02.648-07:00Helping our clients scale new heights<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A one-stop-shop for your brand’s strategic and creative needs</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, </span></b><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">we are</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Vyas Giannetti Creative</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, </span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">a leading</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> <a href="https://www.vgc.in/get-in-touch/" target="_blank">Brand Strategy Agency</a> </span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">in India</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">.</span><span style="color: rgba(0 , 0 , 0 , 0); font-weight: 400;"><span style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span></div>
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<div style="background-color: white; color: #201f1e; text-align: start;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">We tell brand stories that create a direct impact on your business. We call this</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Designomics</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">.</span><span style="color: rgba(0 , 0 , 0 , 0);"><span style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></span></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<br /></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">We are a multidisciplinary integrated design & communications agency with varied skill sets under our roof, we specialise in branding & brand strategy, communication & advertising (ATL, BTL, TTL and B2B), packaging, environmental, publication, digital & experiential design.</span><span style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<br /></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<span style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">VGC was founded in 1997 with the vision to transform the marketplace through Strategic Integrated Design and Innovative Communication Solutions. Our expertise includes Brand Research and Strategy, Brand Architecture, Brand Identity and Management, Experiential, Editorial, Environment, Digital and Packaging Design, Advertising and more.</span></span></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<br /></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<span style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">VGC is consistently ranked as one of India’s top Design Agency by The Economic Times and many others.</span></span></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<br /></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Our work for them has also included strategic branding, communication, designing customer experiences, developing marketing collaterals, event related creative support, brand activations, digital design & communication and much more.</span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">With such a versatile profile, we offer a range of services, from creative design solutions for start-ups to revamping strategies for well-established brands and more. We, as a <a href="https://www.vgc.in/get-in-touch/" target="_blank">brand strategy consultancy</a>, create innovative & creative design solutions for start-ups as well as for big firms.</span><span style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
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<div style="background-color: white; color: #201f1e; font-weight: 400; text-align: start;">
<span lang="en-US" style="border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Over the years, we have launched several key milestone projects & helped our partners win a numerous national & international awards through the work we have done. We strive to help our clients succeed and win big.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_EDwPluez8aizTsEqMRgcLV5-7giXi-CXx_pBk63DNIPV1yVBcdjGtve08Qp-bJlyYotGGc2BcdUnF57UBZAdoS15BKMZ7xTFUnWCGNfIHfxisVnuXYiGUDbh8F8bQSKnja5MdhF12yU/s1600/VGC_IDM+AWARDS_small-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1269" data-original-width="501" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_EDwPluez8aizTsEqMRgcLV5-7giXi-CXx_pBk63DNIPV1yVBcdjGtve08Qp-bJlyYotGGc2BcdUnF57UBZAdoS15BKMZ7xTFUnWCGNfIHfxisVnuXYiGUDbh8F8bQSKnja5MdhF12yU/s1600/VGC_IDM+AWARDS_small-01.jpg" /></a></h2>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small; font-weight: normal;">Here's a glimpse of our digital work done for the award winning campaign</span></h2>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-1834446960938480532017-01-03T01:03:00.000-08:002017-01-03T01:03:37.545-08:00VGC turns 20! Come celebrate with us<div dir="ltr" style="text-align: left;" trbidi="on">
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com2tag:blogger.com,1999:blog-8062705841184976042.post-45991892142509578492016-11-22T01:07:00.000-08:002016-11-22T01:07:40.071-08:00Introducing VGC Jumpstart<div dir="ltr" style="text-align: left;" trbidi="on">
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com1tag:blogger.com,1999:blog-8062705841184976042.post-84328023609653753322016-10-05T02:15:00.000-07:002016-10-05T02:15:06.230-07:00Creating a Brand of Sustainable Indian Luxury<div dir="ltr" style="text-align: left;" trbidi="on">
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com2tag:blogger.com,1999:blog-8062705841184976042.post-51420943781997147232016-08-25T01:02:00.000-07:002016-08-25T01:02:27.370-07:00A New Mark For New Milestones<div dir="ltr" style="text-align: left;" trbidi="on">
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/epHJu3x0HRE/0.jpg" src="https://www.youtube.com/embed/epHJu3x0HRE?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0tag:blogger.com,1999:blog-8062705841184976042.post-40023997901810480582016-08-23T01:06:00.001-07:002016-08-23T01:06:29.249-07:00A Brand New Journey Generates a Brand New Buzz!<div dir="ltr" style="text-align: left;" trbidi="on">
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With the recent launch of the new identity for Aditya Birla Group, we have been featured in various publications and here's a round-up of them.</div>
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<b>Aditya Birla Group </b></div>
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Aditya Birla Group is talking about the logo on their home page. It's quite an interesting read, especially the quote from Mr. Kumar Mangalam Birla. </div>
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<span class="s1"><a href="http://adityabirla.com/new-logo.html" target="_blank">Link to read</a> </span></div>
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<b>MXM</b></div>
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Preeti Vyas, Chairwoman – VGC, was interviewed by MxM on the rebranding of Aditya Birla Group. The interview explores why the rebranding is relevant, what it means to VGC & Aditya Birla Group and more. </div>
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<span class="s1"><a href="http://www.mxmindia.com/2016/08/sun-shines-on-another-refresh-for-abg/" target="_blank">Link to read</a> </span></div>
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<b>Exchange4Media</b></div>
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This article talks about the relationship between Aditya Birla Group & VGC, and what the new logo means to both organisations. </div>
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<span class="s1"><a href="http://www.exchange4media.com/advertising/vgc-lends-aditya-birla-group-a-new-avatar_65634.html" target="_blank">Link to read</a> </span></div>
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<b>Impact Magazine</b></div>
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Preeti Vyas speaks about the thought behind the new logo, what lead to the rebranding and what it represents. </div>
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<a href="http://digital.impactonnet.com/913419/Impact/volume13issue11#dual/20/1" target="_blank">Link to read</a> </div>
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With more to come, stay tuned to this space! </div>
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Vyas Giannetti Creativehttp://www.blogger.com/profile/13023857327383542557noreply@blogger.com0