Thursday, October 15, 2009

Preeti Vyas at FICCI-Design Conclave 2009

The Federation of Indian Chambers of Commerce and Industry (FICCI) recently invited Preeti Vyas, CEO of VGC, to speak at a panel discussion on how Businesses can be transformed through Design at the Fourth FICCI – Design Conclave 2009 in Mumbai.

Preeti Vyas spoke of how strategic design has empowered key players in the Indian industry; also as India Inc. is discovering brand building through design, she illustrated how design can provide a viable roadmap in a brand’s journey. Additionally she
presented a case study to demonstrate how brand building can be achieved through focused strategic design initiatives.

About FICCI– Design Conclave
It is a unique business facilitation forum. Its aim is to network with Indian industry and the design community to chart a future course of action in the area of Design Policy and Business Promotion.

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