Monday, November 28, 2011


Welcome to the first edition of the Designomics Awards. 

 A word or two about Designomics and the awards.

Designomics is an initiative launched by VGC, the Design Agency I head, to further the understanding of Design and its importance to the economy of the country. Thus far, Designomics has been a segment on Bloomberg-UTV, wherein I have interviewed several  Indian Industry heads about their belief in the value of Design as well how they have benefited form Design strategies and drawn ROI from investing in Design expertise. And some of them are clearly Design Evangelists themselves! 

Going a step further, this year, the World Brand Congress hosted the Designomics Event and Awards, and invited me to chair the event. The Award recognizes Design, but even more so it applauds the Business houses who have employed Design processes and skill-sets and prospered from it. So its a Design Award for Businesses. And of course the award recognizes the client and design partnership so it as a result also recognizes the Design house at the same time.

This year, primarily the recognition is for corporates who have embraced and institutionalized Design within their organizations. These even have robust in house Design teams which work sometimes with external Design expertise. The other set of awards are for specific Design intervention to address a business need. 

Being the inaugural year for the Awards, and due to the close association of VGC with Designomics, my team and I have decided that VGC will abstain from nominating our own clients this year, in the interest of ensuring that Designomics is perceived to being agnostic and for the larger interest of  the Design Industry, Business houses and the economy at large. 

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