Fosters | Rebranding Art of chilling Foster's is a uniquely Australian beer and is still recognized as one of the world's best beers even after 100 years. VGC was given the opportunity to design Foster’s lounges around the theme of the Foster’s brand proposition, ‘The Art of Chilling’. While internationally, The Art of Chilling is usually synonymous with beach, surf etc, we thought that the Indian idea of The Art of Chilling was completely different. A quick survey suggested that a negligible number of Indian consumers equated chilling to surfing. Hence, the entire Art of Chilling concept had to be localized to appeal to Indian consumers. Click here to view the case study.

Fosters | Rebranding Art of chilling

Foster's is a uniquely Australian beer and is still recognized as one of the world's best beers even after 100 years.

VGC was given the opportunity to design Foster’s lounges around the theme of the Foster’s brand proposition,

‘

The Art

of Chilling’.

While internationally, The Art of Chilling is usually synonymous with beach, surf

etc, we thought that the Indian idea of The Art of Chilling was completely different. A quick

survey

suggested that a negligible number of Indian consumers equated chilling to surfing. Hence, the

entire

Art of Chilling concept had to be localized to appeal to Indian consumers.

Click here to view the case study.

Nitesh Fisher Island Brochure

Your Peace of an island...

Turning new pages of luxury, VGC created a coffee table book for Nitesh Estates. An ultra luxurious property for holiday homes in Goa, the book ties in the essence of comfort, sophistication and pure indulgent bliss.

To view the full brochure click here

Preeti Vyas Curates and Presents Designomics, a series on Logo for Bloomberg UTV

Designomics is a series on Logo for Bloomberg UTV, which I will curate and present from the vantage point of Indian businesses that have understood Design and its various disciplines as a vital business tool and integrated it in their growth stories.

The Design Industry is fast graduating from a boutique cottage Industry to a strategic and savvy activity, aiming to create a robust ROI for businesses through what I call, Designomics.

The Universe of Design specializations is growing vastly. It ranges from Branding to packaging, to Digital, to Furniture, Automobile, environmental and that’s just the tip of the iceberg.
Design as a profession is increasingly emerging out of being the afterthought, only to be brought in at the end for cosmetic beautification to being integrated into the very inception of the business process.

This is because enlightened companies have realized that strategic Design has the power to partner them in their growth and profitability.
Of course, there are innumerable international case studies, which show the success of integrating Design across key business interfaces.
But what is truly heartening is that within India too there are many illustrations of how businesses have prospered by using intelligent design in a rapidly crowded and complex marketplace.

The sheer volume of products and services operating in a single domain has risen rapidly and exponentially. As has new categories of businesses. Added to that, India has embraced scale almost overnight. Take retail for example; it went from the local Kirana to the Mall model almost overnight. Business ambitions are no longer shy. Thinking big and thinking Global is the mantra of all Indian businesses.

Against this backdrop, Designomics will bring to you vibrant stories of how diversified conglomerates, Business to business, or consumer facing companies, have added value through Design by integrating different Design specializations into key stages of their business ecology. We will track companies like Mahindra and Mahindra, Titan, and Godrej in the coming segments and see how they have practiced Designomics.

Here is a quick glimpse of what’s coming up next week. You know him as the Chairman of a large Indian multinational. Now meet Kumar Mangalam Birla as an early believer in strategic Brand Design who united a diversified conglomerate under the umbrella of a single power brand

So whether you represent a business, or are an entrepreneur, or of course are a Designer, come watch Designomics and see how you can profit from Design.

- Preeti Vyas

you can have look at the Curtain Raiser which premiered on Bloomberg UTV. here is the link to that. >>
http://www.youtube.com/watch?v=xx2NBvqycdo

Cheers!

VGC launches a new Design Destination in Bengaluru with four clients.

We are happy to announce that Vyas Giannetti Creative has recently opened its offices in Bengaluru with assignments from clients like Fosters, Madura, Nitesh Estates and Park Hotel, Bengaluru. It is headed by Neha Tulsian who has been with VGC Mumbai since early 2009.Having studied at the London College of Communications she enjoyed the opportunity of working with some wonderful design studios in London like SAS Design, Johnson Banks, Radford Wallis, Together Design, Un-real design and Williams Murray Hamm amongst others.VGC has constantly looked for ways to create robust ROI for their clients through cutting edge Design solutions. Our Bengaluru office is one more step in that direction.Our extensive Design expertise, combined with our association with globally renowned specialists in diverse domains like Structural product design, Brand Environment and Retail Space Design, Online and New media Design to name a few, VGC brings local-global design solutions for a discerning clientele in India.

Clients Speak

Pranab Barua CEO, Madura Fashion & Lifestyle
‘VGC’s reputation for Branding Services is very strong. Their long-term association with our Mother Brand- Aditya Birla Group, also gave us the confidence in their understanding the culture and ethos of the group. VGC Bengaluru has done an impressive job of creating a Brand Design Portfolio for the transition of Madura Garments to Madura Fashion and Lifestyle.’

Derek Hugh Jones, Director Marketing, SabMiller India
‘We commenced a project for Fosters with VGC recently. In the eighteen months I have spent in this country I have not come across as many good ideas and fresh thinking as I saw in 30 minutes of their presentation. I wish VGC’s Bangalore operations well in its new journey.’

Ashwini Kumar CEO, Nitesh Estate
‘Based on VGC’s past portfolio of a specialized design house, we recently mandated them to work on a very exclusive, high end project of ours. The interactions we have had with the team thus far, give us the confidence that they will be able to meet our expectations.’

Deepak Nath, Category Head, SabMiller India
‘With their first strategy presentation VGC has kept their promise of fresh out of box creative thinking, firmly rooted in sound strategy. We were impressed with their process, research and ideation to deliver quality solutions at this stage, whichotherwise might have taken three stagesto achieve.’

Subrata Majumder, Area General Manager, Park Hotels
‘We have been working with VGC for a while now, they have a unique and multi layered approach to communicating various concepts and are bang on for most of the briefs from the word go. Neha Tulsian heading the Bengaluru office has been a fabulous person to engage with. We wish their Bengaluru office lots of success.’

An iconic brand gets refreshed, repositioned and revitalized.

Aditya Birla Group, has recently launched its refreshed Logo and comprehensive Brand Architecture for its various group companies designed by Vyas Giannetti Creative.

It is in many ways a historic moment for us, as Aditya Birla Group was VGC’s first and continuing client over a decade ago, when we had created the branding and group architecture which was relevant for that time. In keeping with the changing times VGC, as ABG’s brand custodian, were asked to refresh the brand Identity.

In a recent study conducted by the Aditya Birla Group, the group has been named as India’s second most trusted brand. The logo refreshment was of immense importance as it is in keeping pace with the growing brand equity of Aditya Birla Group. Considering Aditya Birla is merely a 12 year old brand, it is indeed a commendable achievement and the new identity needed to reflect that.

As the fundamentals of the logo design were sound, VGC retaining the existing form & structure, proceeded to only graphically refine the logo. The colours were brightened and the name made bigger, bolder and complimented a robust visual language and architecture. However this small graphic step reflects the giant strides made by the group; which is to move the name Aditya Birla into a prominent position. Enhanced vibrancy of the colours and bold typography enunciates the mother brand’s leadership position.

VGC ranked amongst India's Greatest Brand Builders by CMO Asia

Recognition is always good to have, but this one is rather special and we are happy to share with you that CMO Asia ranks VGC’s Preeti Vyas amongst India’s Greatest Brand Builders, in its third and latest edition. This book has been conceived, researched and documented by Dr. R L Bhatia, a familiar figure in the knowledge space of the world of branding. The recognition is for the entire team who has always wanted to push the envelope further and certainly for all our clients who have seen and acknowledged the strategic and qualitative benchmarks we have always delivered.

Cheers! :)

VGC Annual Awards..!!

This years ceremony took place on a warm barmy barbeque evening at a downtown haunt in Worli. The salubrious venue near the seaface on the opposite side of the Arabian Sea was selected for this gala event.

Most notable VGC staff and local celebs were present. Some looking cool, others not so, some there to network but most anticipating an award of somekind therefore came dressed for auditions for Saturday Night Fever.

The atmosphere was tension filled with anticipation. People showed great patience sitting around waiting for the proceedings to commence. But some nerves did get frayed so they hit the bottle and helped themselves pushing the barmen out of their way. It was every man, women and dog for himself.

After filling their glasses, they all calmed down.. Then it was the mens turn to get some drinks. Some seemed to have had a barrel full even before the first award was announced. 3 guesses are not needed, but here is a clue, look into my eyes, I am fit to drive!

The dessert was dead good and left a smile on most diners faces!

On with the awards ceremony. The comperes for the evening were Devi and Gary assisted by Kanti.

Here some of the highlights

RAJU: Best floor painter humbly accepted

KESHAW: Best kept mustache Keshaw, the comb is for the tache, not to shove in and rake your ear out!

RUMEENA: Most talkative does a little Ali shuffle in accepting her award.

SHANKER: Managed to walk in a straight line to collect Fastest Driver

SACHIN: Munched the Biscuit Eater Award

DEVI: won What does Devi need? We are still trying to work that on out!

GARY: collected, If it fits, wear it!

There was a minor contra-temp when a delegate who hadnt won an award mis-behaved. The judges must have penalised him for making a beeline for the chicken kebabs! A court injunction means his name and identity can not be revealed to the public but the 4-legged furry thing from the Reception department took his protest onto the stage. He had to be escorted off by the security staff. LUCKily, he didnt put up much of a fight though some were aghast at him loosing his cool.

Whilst the awards were taking place, our resident Snapper of the Year winner was busy clicking away to show the true spirit (as well as the vodka) of the occasion which put most delegated in a 'good mood'.