Preeti Vyas: Guest of Honour at Vijaybhoomi University

Looking back at an exciting weekend at Vijaybhoomi University where our founder, Preeti Vyas shared a glimpse into the rapidly evolving world and how it's the "most exciting as well as challenging times in history of the planet."

Read the entire speech below-

First of all, thank you Sanjay for having me here today. I am honoured to be here on Founders day, sharing the stage with dignitaries and of course, meeting all of you. By the way, I am here not just as a speaker today, but also as your neighbour. I have a farm just a few minutes away and this also gives me the opportunity to invite you all over for chai when I come here from Mumbai, which is almost every weekend. 

 

But coming back to the event of the day. I want to say that as students, these are exciting times.

 

Looking back, when I was your age, I had just started as a student of the National Institute of Design in Ahmedabad. And THAT was an amazing time for all of us there. A beautiful campus and an evolved curriculum which not just put us in touch with our Indian design roots, but also exposed us to immense possibilities through exposure of what was the best in the world. It infused us with a sense of purpose and a comprehension of the power of Design and how it could benefit the lives of people in a new post-Independence India. There was an awakening amongst the young Designers of being change agents and the roles and responsibilities that it would entail. It was indeed, a thrilling time. 

 

And here you are today, students in the most amazing and perhaps the most exciting as well as challenging times in the history of the planet. We have seen the incredible disruption, or perhaps I should say creative disruption brought about by Covid and all its variants. It has forced change upon us unlike any other event in recent history. It has created new socio - economic structures, new life style patterns, new value systems, new learning opportunities and so on. And this churn isn’t over yet. We have seen only the beginning of what could be a world of new and visionary opportunities.

 

And now, we are entering into a whole new digital paradigm; into the Metaverse and it will be you, who will invent, create pathbreaking ideas and seize amazing opportunities as you navigate towards an incredibly exciting horizon that you will be the architects of. 

 

In the last ten years, we’ve seen traditional banking go online, and online banking further evolve, with crypto currency now entering the financial stage. We are seeing artists starting to cash in on the digital revolution, with NFTs becoming new streams of revenue & recognition. We’ve seen big companies dismiss, then slowly embrace the power of design thinking, using tools from the designer’s toolkit to solve complex business problems. And, through the pandemic, we’ve seen a plethora of entrepreneurs and the birth of unicorns seizing opportunities through innovations in technology, healthcare, transportation, sustainability and more…

 

Who would have thought that a vaccine for a pandemic could have been developed and delivered in just over a year, when before Covid, this process has generally taken close to a decade. We are fast forwarding across all traditional timelines. And the future is here and now. The future is online and offline. The future is both in the metaverse and in the real world. It’s up to you to make the most of it, to make the most of the access to information & knowledge that you will gain here. 

 

As students of this University, think of the immense new business ideas which would have never found a place before in the world.

 

As lawyers, you will be at the forefront of new legal scenarios you have never yet visualized.

 

As Designers, the world of design and design thinking just got enlarged to include new ways of living, communicating and consuming.

 

As musicians, you will create, invent and engineer new instruments, and music for a generation hungry for new sounds. 

 

As data scientists, you will see & decipher patterns in numbers, and help influence, innovate and inform.

 

More importantly, as young leaders, you will inspire the next generation to follow their passions and chase their dreams, leading by example. The future is in your hands and it’s up to you to shape it.

 

I envy you for being at the epicentre of a new renaissance that all of you have the potential to create. And I wish you all the best.

Design Thinking

What is Design Thinking, and how can it help a brand/business?

Design Thinking is a management tool that persistently helps evolve, innovate and outpace change to cruise across choppy business scenarios. It is a human-centric way of solving business problems using the power of design. Think of it as an easy way to solve complex business problems. 

            Why Design Thinking is the best way forward?

• 10% of the Fortune 500 has stated that design is their No. 1 priority. -CMO.com
• 78% of design-led companies have defined a process for coming up with new digital customer experience ideas. - Adobe
• 50% of design-led companies report more loyal customers as a benefit to having advanced design practices. -Adobe

           What does it involve?

• Empathize – It all starts by learning how we can empathize with the human beings at the core of our challenge. They may be customers, employees or any other stakeholders.
• Define – Next we need to clearly define and articulate all the challenges, needs, and wants.
• Ideate – Once our challenge areas are defined, we can now explore different approaches to come up with solutions for the problem at hand.
• Prototype – Once we have a great idea, it is now time to prototype our solution and bring it to life.   
• Test – Before we implement the solution, it is important to test it and then revisit any of the earlier mentioned steps as per what we learn from every step.

            How does it help a Brand or Business?

•  It can help a company boost innovation across all departments
•  It can help enhance your culture.
• It gives you the opportunity to view problems from different perspectives to determine its root cause.
• It is an ideal process to developing deep empathy for our users to create a solution that will best match their needs.

           What is Designomics?

Designomics is VGC’s proprietary process where design thinking is used to create solutions for complex problems as a branding agency. Apart from being a knowledge and an award platform, today Designomics also forms the foundation for any strategic exercise that VGC, as a marketing agency in Mumbai and Bangalore undertakes. It also endorses the value of strategic integration of Design in Business. It started as an initiative to showcase the effectiveness of design in and for business.

Learn how you can use the power of design thinking through the Designomics workshops. Get in touch today to learn more.

  

A New Crown in the Historic City of Lucknow

A new paradigm of Exquisite Villa Living

3 years after VGC successfully launched Shalimar Group’s first-of-its-kind 220-acre integrated township, it was approached for the launch of the crown project within Shalimar One World – Valencia County.

 

Breaking the Norm

As their Brand Strategy Agency, our work for them included, designing the brand identity, developing a compelling brochure, and marketing collaterals for their launch campaign for both online and offline platforms.

 

The brief was to create a brochure and communication that embodied this new paradigm of luxury, unlike what the city had experienced before; Exclusive Bungalow living with a community lifestyle. Essentially representing, the best if both worlds.

 

A Compelling Narrative

Interpreting this unmatched lifestyle, VGC drew inspiration from the most immanent aspects of the project: The Oasis of greens and the exclusive and abundant Villa lifestyle. 

 

A Resounding Success

Within 10 days of the launch, with just one press and outdoor campaign, over half the Villa inventory was booked out!

Signs that your Brand needs a makeover

In a highly competitive market place, where trends change almost as frequently as the weather, it is important for branding companies in Bangalore & across India, to evolve with the times. There comes a time in every brand’s lifecycle where it must adapt to stay relevant.

This often involves restyling logos, colour palettes, visual language, the photographic style and strategic repositioning, amongst other things. Sometimes even the name of the organization is changed during this process. Although there is usually one leading reason for making the change, the motivation behind a rebranding project is often a combination of various factors.

Deciding whether you should rebrand or not can be difficult. Too often the red flags get lost in the hustle of our day-to-day activities. And when you do notice them, the decision to actually embark on a rebranding initiative is rarely an easy one. So, how do you know when it’s finally time to pick up the phone and call the professionals? (hint: www.vgc.in)

Here are a few signs that your brand is probably ready for an update:

Branding is all about competitive differentiation. One may often feel that their brand is lost in the sea of the marketplace sameness. Repositioning along with rebranding and capitalizing on your USP can make your brand more visible to customers who search for unique solutions.

Once amongst one of Bangalore’s most famous hotels, The Solitaire was in desperate need of a brand makeover. They were now going to be a part of an up and coming hospitality group and were going to be rolling out some never-before-seen features and facilities in the hospitality space in India. They also wanted to move up a couple of stars, as the new offering would now be a ‘4-star’ premium hotel. VGC, the best branding agency in India, created an identity & brand language that was refreshingly new for the hospitality space and helped them differentiate themselves from the competition.

It happens when the brand has changed their vision to meet the expectations of the audience. What may have seemed like a great identity 15 years ago, now no longer represents what your brand is all about. Sometimes changes are in a cultural context and can change the meaning of the brand identity.

When SPS Hospitals wanted to break away from their association with the Apollo group, and move in to bigger things (like expansion into new markets and verticals), they came to us to help them convey this change through strategic rebranding and for a campaign that conveyed the change they were going through (as healthcare can be a very sensitive space). We helped them by creating a fresh, new identity that not only reassured their audience of their expertise but also reflected their new vision.

The market price of a brand’s products or services are usually dictated by the way customers perceive a brand. This is an observation made by VGC, one of the leading branding companies in Bangalore.
If the price of your offering seems hopelessly fixed despite the rising costs of materials, then you may want to consider rebranding. By rebranding, you’ll not only be able to reshape the way your customers perceive you, but also increase the price of your offering(s) accordingly.

When Hiranandani Upscale wanted to rebrand, but still retain their luxury status and the legacy & heritage of the Hiranandani Group, VGC, the best branding agency in India, stepped into help them out. First, we suggested renaming the brand to ‘House of Hiranandani’ thereby graduating it to a brand of stature. The evolved identity, well thought-out brand architecture and launch campaign resulted in the most successful sale period the company had seen in a long time.

Trends state that over time, brands come across as outdated if they fail to adapt to what may currently be happening in the market & outside world. Your brand identity at time of inception might not necessarily be relevant ten years later. There is a constant need for change in a volatile market scenario and inconsistent consumer needs.

Dimexon takes pride on communicating that they are a contemporary and sophisticated brand that is poised for the future. But with its existing identity and communication, Dimexon was not sending out the right message to its audience. With this in mind, VGC created a new corporate identity that was striking, but also aptly modern in its minimalism and relevant for its audience. Together with the baseline ‘Tomorrow, Today’, it captured the superiority, timelessness and style of Dimexon. The identity helped the brand stand out in a cluttered industry as ‘the final word’ in quality and service.

Signs that it’s about time to rebrand can be just about anywhere. Often the first sign is that you’re wondering if a rebrand is necessary. Whatever eventually compels you to reach out to design professionals like us, you can rest assured you’re making the right decision. With the amount of measurable benefits that come with rebranding, the investment is likely to pay off many times over.

Helping our clients scale new heights

A one-stop-shop for your brand’s strategic and creative needs, we are Vyas Giannetti Creative, a leading Brand Strategy Agency in India.

We tell brand stories that create a direct impact on your business. We call this Designomics.

We are a multidisciplinary integrated design & communications agency with varied skill sets under our roof, we specialise in branding & brand strategy, communication & advertising (ATL, BTL, TTL and B2B), packaging, environmental, publication, digital & experiential design.

VGC was founded in 1997 with the vision to transform the marketplace through Strategic Integrated Design and Innovative Communication Solutions. Our expertise includes Brand Research and Strategy, Brand Architecture, Brand Identity and Management, Experiential, Editorial, Environment, Digital and Packaging Design, Advertising and more.

VGC is consistently ranked as one of India’s top Design Agency by The Economic Times and many others.

Our work for them has also included strategic branding, communication, designing customer experiences, developing marketing collaterals, event related creative support, brand activations, digital design & communication and much more. With such a versatile profile, we offer a range of services, from creative design solutions for start-ups to revamping strategies for well-established brands and more. We, as a brand strategy consultancy, create innovative & creative design solutions for start-ups as well as for big firms.

Over the years, we have launched several key milestone projects & helped our partners win a numerous national & international awards through the work we have done. We strive to help our clients succeed and win big.

Here's a glimpse of our digital work done for the award winning campaign

  

    

    

    

    

VGC turns 20! Come celebrate with us

Introducing VGC Jumpstart

Creating a Brand of Sustainable Indian Luxury

A New Mark For New Milestones

A Brand New Journey Generates a Brand New Buzz!

With the recent launch of the new identity for Aditya Birla Group, we have been featured in various publications and here's a round-up of them.

Aditya Birla Group 

Aditya Birla Group is talking about the logo on their home page. It's quite an interesting read, especially the quote from Mr. Kumar Mangalam Birla. 

Link to read 

MXM

Preeti Vyas, Chairwoman – VGC, was interviewed by MxM on the rebranding of Aditya Birla Group. The interview explores why the rebranding is relevant, what it means to VGC & Aditya Birla Group and more. 

Link to read 

Exchange4Media

This article talks about the relationship between Aditya Birla Group & VGC, and what the new logo means to both organisations. 

Link to read 

Impact Magazine

Preeti Vyas speaks about the thought behind the new logo, what lead to the rebranding and what it represents. 

Link to read 

With more to come, stay tuned to this space! 

VGC gives Aditya Birla Group a new avatar!

VGC Design Lounge | Pantaloons' Autumn/Winter Collection

For Pantaloons' festive collection 2015, we reunited the Fab Four to bring forth the celebratory spirit of Pujo and Diwali, by creating a lively festive campaign for India’s go-to family brand, to celebrate everybody’s favourite festival of the year!

Preeti Vyas on judging the D&AD Awards - 2015

www.vgc.in  Vyas Giannetti Creative

Preeti Vyas features in Impact's 8th Anniversary issue

Preeti Vyas, Chairwoman, VGC, was recently featured in Impact Magazine's 8th Anniversary Issue. Here's what she had to say.
“Through my years of being a creative professional and later the head of an organization, I have found that there is

 only one sure shot way of success for me – be it a strategic thought, a creative idea, or a presentation. It only works for my clients if it as already worked for me. I have found that the barometer for a ‘good’ or ‘bad’ idea is only within me. I have instinctively devised a ‘yogic’ method of reaching within, becoming deaf to any external nagging voices and dwelling on a creative thought one-on-one with myself. If I come away with a moment of deep joy, then I will back that thought with utter conviction. And almost always, the client too goes for it. And on the few occasions when I have let someone else’s influence overtake this process, then that idea has almost always bounced.
As I think about it a bit more, that is the DNA of my design firm VGC too. We work really hard to reach that ‘Aha’ moment, whether it is an idea or an execution. Also, in a larger sense, and pardon me if I am being a bit philosophical and perhaps even spiritual, isn’t the reason we all choose a creative field to achieve that inner moment of truth for ourselves?”
-Preeti Vyas

VGC ranked amongst India's Greatest Brand Builders by CMO Asia

Recognition is always good to have, but this one is rather special and we are happy to share with you that CMO Asia ranks VGC’s Preeti Vyas amongst India’s Greatest Brand Builders, in its third and latest edition. This book has been conceived, researched and documented by Dr. R L Bhatia, a familiar figure in the knowledge space of the world of branding. The recognition is for the entire team who has always wanted to push the envelope further and certainly for all our clients who have seen and acknowledged the strategic and qualitative benchmarks we have always delivered.

Cheers! :)