The Miller High Life brand internationally represents the “Work Hard.
Party Harder” principle of American living. The brand stands for freedom
of expression, the recognition of a need to maintain a work life
balance and to enjoy the fruits of corporate success after sundown or
over weekends when beer and good times are
experienced with merry abandon. These American values of working and
partying with equal passion have found acceptance among an increasingly
social Indian audience. In design too, it has found vibrant expression
in retail and ambient spaces, energizing the entire experience of the
Miller High Life brand.
Diplomatic Greens is located near an Expressway with easy access to schools, hospitals and the International Airport. It is near the Embassy enclave, providing the right lifestyle cues of power and prestige. Asian sculpture gardens and water bodies afford an exclusive aesthetic ambience to the property and intelligent technology facilitates seamless living and comfort. All of which make Diplomatic Greens a private, self-contained abode of fine living, beauty and harmony. The image that comes to mind from this cluster of features is OASIS offering both seclusion and connectivity. Diplomatic Greens is your Oasis in the City.
Welcome to the
first edition of the Designomics Awards.
A word
or two about Designomics and the awards.
Designomics is
an initiative launched by VGC, the Design Agency I head, to further the
understanding of Design and its importance to the economy of the country. Thus
far, Designomics has been a segment on Bloomberg-UTV, wherein I have
interviewed several Indian Industry heads about their belief in the value
of Design as well how they have benefited form Design strategies and drawn ROI
from investing in Design expertise. And some of them are clearly Design
Evangelists themselves!
Going a step
further, this year, the World Brand Congress hosted the Designomics Event and
Awards, and invited me to chair the event. The Award recognizes Design, but
even more so it applauds the Business houses who have employed Design processes
and skill-sets and prospered from it. So its a Design Award for Businesses. And
of course the award recognizes the client and design partnership so it as a
result also recognizes the Design house at the same time.
This year,
primarily the recognition is for corporates who have embraced and
institutionalized Design within their organizations. These even have robust in
house Design teams which work sometimes with external Design expertise. The
other set of awards are for specific Design intervention to address a business
need.
Being the inaugural
year for the Awards, and due to the close association of VGC with Designomics,
my team and I have decided that VGC will abstain from nominating our own
clients this year, in the interest of ensuring that Designomics is perceived to
being agnostic and for the larger interest of the Design Industry,
Business houses and the economy at large.
