3 years after VGC successfully launched Shalimar Group’s first-of-its-kind 220-acre integrated township, it was approached for the launch of the crown project within Shalimar One World – Valencia County.
Breaking the Norm
As their Brand Strategy Agency, our work for them included, designing the brand identity, developing a compelling brochure, and marketing collaterals for their launch campaign for both online and offline platforms.
The brief was to create a brochure and communication that embodied this new paradigm of luxury, unlike what the city had experienced before; Exclusive Bungalow living with a community lifestyle. Essentially representing, the best if both worlds.
A Compelling Narrative
Interpreting this unmatched lifestyle, VGC drew inspiration from the most immanent aspects of the project: The Oasis of greens and the exclusive and abundant Villa lifestyle.
A Resounding Success
Within 10 days of the launch, with just one press and outdoor campaign, over half the Villa inventory was booked out!