Friday, April 16, 2021

A New Crown in the Historic City of Lucknow

A new paradigm of Exquisite Villa Living

3 years after VGC successfully launched Shalimar Group’s first-of-its-kind 220-acre integrated township, it was approached for the launch of the crown project within Shalimar One World – Valencia County.


Breaking the Norm

As their Brand Strategy Agency, our work for them included, designing the brand identity, developing a compelling brochure, and marketing collaterals for their launch campaign for both online and offline platforms.


The brief was to create a brochure and communication that embodied this new paradigm of luxury, unlike what the city had experienced before; Exclusive Bungalow living with a community lifestyle. Essentially representing, the best if both worlds.


A Compelling Narrative

Interpreting this unmatched lifestyle, VGC drew inspiration from the most immanent aspects of the project: The Oasis of greens and the exclusive and abundant Villa lifestyle. 


A Resounding Success

Within 10 days of the launch, with just one press and outdoor campaign, over half the Villa inventory was booked out!

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