Vyas Giannetti Creative: communication

Showing posts with label communication. Show all posts

Wednesday, May 17, 2023

Artificial Intelligence, A Vedanta Perspective

YOU THINK THEREFORE YOU ARE?

YOU ARE THEREFORE YOU THINK?

Cogito, ergo sum, or, “I think, therefore I am”, said the French mathematician and philosopher René Descartes.

But Vedanta, the ancient Indian spiritual thought, has always maintained that “You ARE, therefore, you think”. That it is your consciousness that illumines thought and the mind essentially, belongs to the world of matter - the Panchakosha, or the five layers of your bodily existence ranging from the subtle, which is the manas, or mind and to the gross, which is the physical body. And it firmly tell us that the Soul stands apart from the mind, as a witness and the Illuminor of the world. It also says that the ultimate goal of the soul is to be liberated from its identification with the mind as well as the body.

Of course, western philosophy, so influenced by those such as Descartes have vigorously opposed this thought. And science has not quite inquired about what someone called “The Hard Problem of Consciousness.”

And then comes along AI. Fooling around with AI and specifically ChatGPT, I realized that it is actually doing what your mind is supposed to do. Which is to research, analyse, conclude and articulate a point of view!

AND, it is entirely created from matter. AI is like a robot brain, made up of physical parts that follow the laws of physics, using purely physical components and algorithms. Yet, it can do many of the things we thought only the human mind could do.

The fact that AI systems are made of matter and operate according to physical laws is compelling evidence that the mind is indeed a product of matter.

So, what does all this mean? Well, for starters, we can study it like any other part of the body, with science and technology leading the way. And as Vedanta philosophy says, the mind is just another part of the physical world, like the air we breathe and the ground we walk on. So, the next time you see an AI robot, give it a high-five and thank it for helping us understand our own minds a little better. And remember, whether you're a human or an AI, we're all made up of the same stuff, and that's a pretty cool connection to ponder.

But jokes apart, it sure builds a case for what Adi Shankaracharya says, “mano buddhi ahankara chittani naaham, na cha shrotravjihve na cha ghraana netre, na cha vyoma bhumir na tejo na vaayuhu, chidananda rupah shivo'ham shivo'ham “

I am not the mind, the intellect, the ego or the memory, I am not the five senses, I am not space, not earth, not fire, water or wind, I am the form of consciousness and bliss, I am the eternal Shiva...

Oh! And the illustration is, of course, made using AI!

To dive deeper into our proprietary process, Designomics, visit our website: https://www.vgc.in/

Monday, June 3, 2019

Signs that your Brand needs a makeover

In a highly competitive market place, where trends change almost as frequently as the weather, it is important for branding companies in Bangalore & across India, to evolve with the times. There comes a time in every brand’s lifecycle where it must adapt to stay relevant.

This often involves restyling logos, colour palettes, visual language, the photographic style and strategic repositioning, amongst other things. Sometimes even the name of the organization is changed during this process. Although there is usually one leading reason for making the change, the motivation behind a rebranding project is often a combination of various factors.

Deciding whether you should rebrand or not can be difficult. Too often the red flags get lost in the hustle of our day-to-day activities. And when you do notice them, the decision to actually embark on a rebranding initiative is rarely an easy one. So, how do you know when it’s finally time to pick up the phone and call the professionals? (hint: www.vgc.in)

Here are a few signs that your brand is probably ready for an update:

Branding is all about competitive differentiation. One may often feel that their brand is lost in the sea of the marketplace sameness. Repositioning along with rebranding and capitalizing on your USP can make your brand more visible to customers who search for unique solutions.

Once amongst one of Bangalore’s most famous hotels, The Solitaire was in desperate need of a brand makeover. They were now going to be a part of an up and coming hospitality group and were going to be rolling out some never-before-seen features and facilities in the hospitality space in India. They also wanted to move up a couple of stars, as the new offering would now be a ‘4-star’ premium hotel. VGC, the best branding agency in India, created an identity & brand language that was refreshingly new for the hospitality space and helped them differentiate themselves from the competition.

It happens when the brand has changed their vision to meet the expectations of the audience. What may have seemed like a great identity 15 years ago, now no longer represents what your brand is all about. Sometimes changes are in a cultural context and can change the meaning of the brand identity.

When SPS Hospitals wanted to break away from their association with the Apollo group, and move in to bigger things (like expansion into new markets and verticals), they came to us to help them convey this change through strategic rebranding and for a campaign that conveyed the change they were going through (as healthcare can be a very sensitive space). We helped them by creating a fresh, new identity that not only reassured their audience of their expertise but also reflected their new vision.

The market price of a brand’s products or services are usually dictated by the way customers perceive a brand. This is an observation made by VGC, one of the leading branding companies in Bangalore.
If the price of your offering seems hopelessly fixed despite the rising costs of materials, then you may want to consider rebranding. By rebranding, you’ll not only be able to reshape the way your customers perceive you, but also increase the price of your offering(s) accordingly.

When Hiranandani Upscale wanted to rebrand, but still retain their luxury status and the legacy & heritage of the Hiranandani Group, VGC, the best branding agency in India, stepped into help them out. First, we suggested renaming the brand to ‘House of Hiranandani’ thereby graduating it to a brand of stature. The evolved identity, well thought-out brand architecture and launch campaign resulted in the most successful sale period the company had seen in a long time.

Trends state that over time, brands come across as outdated if they fail to adapt to what may currently be happening in the market & outside world. Your brand identity at time of inception might not necessarily be relevant ten years later. There is a constant need for change in a volatile market scenario and inconsistent consumer needs.

Dimexon takes pride on communicating that they are a contemporary and sophisticated brand that is poised for the future. But with its existing identity and communication, Dimexon was not sending out the right message to its audience. With this in mind, VGC created a new corporate identity that was striking, but also aptly modern in its minimalism and relevant for its audience. Together with the baseline ‘Tomorrow, Today’, it captured the superiority, timelessness and style of Dimexon. The identity helped the brand stand out in a cluttered industry as ‘the final word’ in quality and service.

Signs that it’s about time to rebrand can be just about anywhere. Often the first sign is that you’re wondering if a rebrand is necessary. Whatever eventually compels you to reach out to design professionals like us, you can rest assured you’re making the right decision. With the amount of measurable benefits that come with rebranding, the investment is likely to pay off many times over.