A Brand New Journey Generates a Brand New Buzz!

With the recent launch of the new identity for Aditya Birla Group, we have been featured in various publications and here's a round-up of them.

Aditya Birla Group 

Aditya Birla Group is talking about the logo on their home page. It's quite an interesting read, especially the quote from Mr. Kumar Mangalam Birla. 

Link to read 

MXM

Preeti Vyas, Chairwoman – VGC, was interviewed by MxM on the rebranding of Aditya Birla Group. The interview explores why the rebranding is relevant, what it means to VGC & Aditya Birla Group and more. 

Link to read 

Exchange4Media

This article talks about the relationship between Aditya Birla Group & VGC, and what the new logo means to both organisations. 

Link to read 

Impact Magazine

Preeti Vyas speaks about the thought behind the new logo, what lead to the rebranding and what it represents. 

Link to read 

With more to come, stay tuned to this space! 

Preeti Vyas features in Impact's 8th Anniversary issue

Preeti Vyas, Chairwoman, VGC, was recently featured in Impact Magazine's 8th Anniversary Issue. Here's what she had to say.
“Through my years of being a creative professional and later the head of an organization, I have found that there is

 only one sure shot way of success for me – be it a strategic thought, a creative idea, or a presentation. It only works for my clients if it as already worked for me. I have found that the barometer for a ‘good’ or ‘bad’ idea is only within me. I have instinctively devised a ‘yogic’ method of reaching within, becoming deaf to any external nagging voices and dwelling on a creative thought one-on-one with myself. If I come away with a moment of deep joy, then I will back that thought with utter conviction. And almost always, the client too goes for it. And on the few occasions when I have let someone else’s influence overtake this process, then that idea has almost always bounced.
As I think about it a bit more, that is the DNA of my design firm VGC too. We work really hard to reach that ‘Aha’ moment, whether it is an idea or an execution. Also, in a larger sense, and pardon me if I am being a bit philosophical and perhaps even spiritual, isn’t the reason we all choose a creative field to achieve that inner moment of truth for ourselves?”
-Preeti Vyas